| Abstract:
Worshiping celebrities is a complex and multidimensional issue that cognitive flexibility and emotional regulation are among the most important factors that can be effective in celebrity worship. This study aims to investigate the role of cognitive flexibility and emotional regulation problems in predictionof celebrity worshipamonguniversity students. The statistical population of the study consisted of students of faculty of art and architecture of Guilan University in 1397, among which 280 female and male students were selected by convenience sampling method. Celebrity worship attitude scale (McCutcheon et al, 2002), Cognitive flexibility inventory (Dennis & Vander Wal, 2010) and difficulties in emotional regulation scale (Gratz & Roemer, 2004) were presented to the participants. Finally, data analysis was done by SPSS-24 software using multiple regression methods. According to the results, cognitive flexibility and difficulty in emotional regulation significantly predict celebrity worship (p<0/01). According to the findings of the research, applying programs and interventions to increase cognitive flexibility and the ability of emotional regulation can reducecelebrity worship that is associated with many physical and psychological disorders and negative social and cultural consequences.
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