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Paper Information

Journal:   JOURNAL OF BUSINESS MANAGEMENT (MANAGEMENT KNOWLEDGE)   spring 2018 , Volume 10 , Number 1 ; Page(s) 31 To 48.
 
Paper: 

Developing a Social Marketing for Insurance Companies

 
 
Author(s):  ESMAEILPOUR REZA, Ghasem Nezhad Meisam*
 
* Dep. of Management, University of Gilan, Rasht, Iran
 
Abstract: 
The main issue of study is how increased traffic culture through behavioural interventions can create shared value for insurance companies? Based on, the purpose of this research developing a social marketing model for insurance companies through the experience of traffic Police behavioural interventions to increase traffic culture. Grounded theory was used to denote theoretical constructs derived from qualitative analysis of data. The statistical population of this research according to subject matter area are traffic police experts and insurance experts in Guilan province. Theoretical sampling is used to collect data from participants, based on; theoretical saturation takes placed in 20 interview. The findings show that insurance companies can use persuasion, warning, awareness and coercion strategies in response to higher-risk behaviours of insured persons that consequence of these Strategies is shared value creation.
 
Keyword(s): grounded theory,Insurance industry,Shared value creation,Social marketing,Strategy
 
 
References: 
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Citations: 
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APA: Copy

ESMAEILPOUR, R., & Ghasem Nezhad, M. (2018). Developing a Social Marketing for Insurance Companies. JOURNAL OF BUSINESS MANAGEMENT (MANAGEMENT KNOWLEDGE), 10(1 ), 31-48. https://www.sid.ir/en/journal/ViewPaper.aspx?id=667142



Vancouver: Copy

ESMAEILPOUR REZA, Ghasem Nezhad Meisam. Developing a Social Marketing for Insurance Companies. JOURNAL OF BUSINESS MANAGEMENT (MANAGEMENT KNOWLEDGE). 2018 [cited 2021July29];10(1 ):31-48. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=667142



IEEE: Copy

ESMAEILPOUR, R., Ghasem Nezhad, M., 2018. Developing a Social Marketing for Insurance Companies. JOURNAL OF BUSINESS MANAGEMENT (MANAGEMENT KNOWLEDGE), [online] 10(1 ), pp.31-48. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=667142.



 
 
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