Click for new scientific resources and news about Corona[COVID-19]

Paper Information

Journal:   JOURNAL OF BUSINESS MANAGEMENT (MANAGEMENT KNOWLEDGE)   spring 2018 , Volume 10 , Number 1 ; Page(s) 49 To 72.
 
Paper: 

Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET)

 
 
Author(s):  Bakhshizadeh Borj Kobra, Haji Jafar Ali, Nasiri Hamed*
 
* Faculty of Management & Accounting, Allameh Tabatabai University, Tehran, Iran
 
Abstract: 
Spreading the usage of internet in Iran has been affected the lifestyle of Iranian society, although it happened with a delay compared to developed countries. One of the most important consequences of this virility can be seen in the emerging electronic businesses. Especially the increasing number of E-Stores are causing the change in the consumer’ s behaviors and tastes. Because of that, studying the perceptions of the consumers about this new situation looks important. Therefore with aiming to gain a deep understanding of the customers of E-Stores and online purchasing and with a qualitative and interview-based approach, using ZMET, we tried to investigate and analyze the cognitive constructs of Digikala’ s users (As an Iranian successful online store) and elicit the mental maps of them. The results show that besides the service-based attributes of the Electronic Store, the concept of social responsibility is an important factor influencing on emotional and performance consequences and then creating constructs like trust, feeling friendly and national pride, derived from perceived service quality.
 
Keyword(s): Electronic commerce,E-store,Mental map,Technology,ZMET
 
 
References: 
  • Not Registered.
  •  
  •  
 
Citations: 
  • Not Registered.
 
+ Click to Cite.
APA: Copy

Bakhshizadeh Borj, K., & Haji Jafar, A., & Nasiri, H. (2018). Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET). JOURNAL OF BUSINESS MANAGEMENT (MANAGEMENT KNOWLEDGE), 10(1 ), 49-72. https://www.sid.ir/en/journal/ViewPaper.aspx?id=667129



Vancouver: Copy

Bakhshizadeh Borj Kobra, Haji Jafar Ali, Nasiri Hamed. Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET). JOURNAL OF BUSINESS MANAGEMENT (MANAGEMENT KNOWLEDGE). 2018 [cited 2021October26];10(1 ):49-72. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=667129



IEEE: Copy

Bakhshizadeh Borj, K., Haji Jafar, A., Nasiri, H., 2018. Eliciting Mental Map of the Customers of Digikala E-Stores Using Zaltman Metaphor Elicitation Technique (ZMET). JOURNAL OF BUSINESS MANAGEMENT (MANAGEMENT KNOWLEDGE), [online] 10(1 ), pp.49-72. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=667129.



 
 
Persian Abstract Yearly Visit 127
 
 
Latest on Blog
Enter SID Blog