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Paper Information

Journal:   TOURISM AND DEVELOPMENT   SUMMER 2018 , Volume 7 , Number 2 ; Page(s) 37 To 58.
 
Paper: 

The Role of Physical and Social Environment of Hotel Servicescape in Guests’ Place Attachment and Satisfaction (The Case of Persian Azadi Hotels Complex of Ramsar)

 
 
Author(s):  Mohammadi Mostafa*, MIRTAGHIAN RUDSARI SEYYED MOHAMMAD
 
* Faculty of Cultural Heritage, Handicraft and Tourism, Mazandaran University, Nowshahr, Mazandaran, Iran
 
Abstract: 
The purpose of this study is to investigate the role of Physical and Social Environment of Hotel in Guests’ Place Attachment and Satisfaction in Persian Azadi Hotels Complex of Ramsar. This study is a Practical research and the kind of correlation and specifically based on structural equation modeling (SEM). The population consisted of guests who were staying in spring of 1396(2017) in the hotel. In accordance with the state of research, the number of samples was determined, 334 people. The data were collected through questionnaires. The validity was evaluated through content and convergent validity and its reliability were evaluated by composite reliability and Cronbach's alpha that were acceptable for all variables. To test hypotheses was used in structural equation modeling. The descriptive finding indicates that from the perspective of the hotel guests, respectively, the physical environment, the social environment, and overall satisfaction are desirable and the hotel's attachment is undesirable. It was also confirmed that the physical and social environment of the Ramsar Parsian Hotel service has affected the guests' hotel attachment and their satisfaction with the hotel, but the impact of the social environment has been greater. According to the findings, it can be concluded that the overall impact of the physical and social environment of the Ramsar Parsian Hotel service has increased on guest satisfaction through hotel attachment. Accordingly, in general, it is recommended that Ramsar Parsian Hotel managers revise the hotel's physical and social environment.
 
Keyword(s): Hotel Attachment,Hotel Guest Satisfaction,Physical Environment,Social Environment,Ramsar Persian Azadi Hotels
 
 
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APA: Copy

MOHAMMADI, M., & MIRTAGHIAN RUDSARI, S. (2018). The Role of Physical and Social Environment of Hotel Servicescape in Guests’ Place Attachment and Satisfaction (The Case of Persian Azadi Hotels Complex of Ramsar). TOURISM AND DEVELOPMENT, 7(2 ), 37-58. https://www.sid.ir/en/journal/ViewPaper.aspx?id=666134



Vancouver: Copy

MOHAMMADI MOSTAFA, MIRTAGHIAN RUDSARI SEYYED MOHAMMAD. The Role of Physical and Social Environment of Hotel Servicescape in Guests’ Place Attachment and Satisfaction (The Case of Persian Azadi Hotels Complex of Ramsar). TOURISM AND DEVELOPMENT. 2018 [cited 2021August04];7(2 ):37-58. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=666134



IEEE: Copy

MOHAMMADI, M., MIRTAGHIAN RUDSARI, S., 2018. The Role of Physical and Social Environment of Hotel Servicescape in Guests’ Place Attachment and Satisfaction (The Case of Persian Azadi Hotels Complex of Ramsar). TOURISM AND DEVELOPMENT, [online] 7(2 ), pp.37-58. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=666134.



 
 
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