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Paper Information

Journal:   JOURNAL OF MARKETING MANAGEMENT   winter 2017 , Volume 10 , Number 33 #r00461; Page(s) 117 To 134.

Designing an Employer Brand Model for Social Security Organization with an Emphasis on Internal Marketing

Author(s):  Beigloo Leila, ESGANDARI KARIM*
* Department of Business Administration, Payame Noor University, Tehran, Iran
The purpose of this paper is to design an employer brand model for a social security organization with an emphasis on internal recruitment. The present research is in terms of method, survey, is descriptive-analytical in terms of type, and in terms of purpose, is applicable. The statistical population of the present study is the number of 250 people who manage the units of medical management and medical documents of the study organization. The sample size is estimated to be 151 people based on the Cochran formula. The sampling method is stratified randomly. The sampling method is stratified randomly. The validity of the questionnaire is figurative. Reliability of the questionnaire by Cronbach's alpha test for questionnaire was 923. Has-been approved. Findings of the research show that employer brand components include employee security, staffing training, employee generous reward, information sharing, employee empowerment, and reduced floor space in the organization. In this research, finally, a suitable model for employer branding in the social security organization with an emphasis on internal marketing was presented.
Keyword(s): Internal Marketing,Internal Branding,Brand,Employer Brand
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