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Paper Information

Journal:   JOURNAL OF MARKETING MANAGEMENT   winter 2017 , Volume 10 , Number 33 ; Page(s) 65 To 73.

Effective Factors on Healthy Food Consumption among Students (Ilam University and Ilam University of Medical Sciences

Author(s):  Pourjamshidi Hadis*, mohamadizalani Azadeh, MAHDIZADEH HOSSEIN, Motamedinia Zohreh
* Ilam University, Ilam, Iran
Backgrounds and Objectives: This study aims to identify factors affecting the consumption of healthy food survey among students of ilam. Methods: The statistical population was the students of ilam, out of which a sample of 170 individuals were randomly, selected using multistage random cluster sampling. The data collection tool used in the study was a questionnaire designed by the researcher. Confirmatory factor analysis (CFA) was used to assess the reliability of the questionnaire’ s variables. We attempted to develop a reliable model using structural equation modeling to explore factors affecting the consumption of health food in ilam University. Results: The results of this survey indicated that “ health orientation” “ Subjective norms” , ” access, directly and “ Self-Regulatory” , “ Knowledge of the product” , “ Product Features” indirectly, are associated with the consumption of health food. Conclusion: The young population is the most important nutritional food addictions and attention to the important challenges that the campus last opportunity for health education and nutritional class provides a range of students makes. Common pattern healthy food and take action to improve the most effective strategy to promote healthy lifestyles in society.
Keyword(s): health food,health orientation,students ilam,structural equation modeling
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