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Paper Information

Journal:   IRANIAN JOURNAL OF WOOD AND PAPER SCIENCE RESEARCH   SUMMER 2018 , Volume 33 , Number 2 (63) ; Page(s) 179 To 195.

Identification and prioritization of factors affecting competitiveness of classic furniture using ANP (case study: Tehran province)

Author(s):  GHOFRANI M.*, Mohamad Moradi Z.
* Department of Wood Industry Faculty of Civil Engineering, Shahid Rajaee Teacher Training University, Tehran, Iran
Due to the unstable world economy, in order to survive and create competitiveness in domestic and overseas furniture market, sustainable production and increased quality and quantity of products is needed, However, if attention is not paid on this issue, the possibility of competitiveness in regional and international markets will d eteriorate. Therefore, in this study, with cooperation of experts and industry manufacturers’ expertise the determental ination and ranking of factors affecting classic furniture was determined using Analytical Network Process (ANP) and DEAMATEL techniques. Five main and 17 sub-ind parameters are examined in this study and by using analytical network process, the importance of prioritizing criteria was determined and cause and effect relationships between indicators was evaluated by DEAMATEL techniques. The results showed that, the main indicators of production and sales management, quality assurance, design style and creativity have the highest normal weight and the sub-indices of the modernity of machines and technology, reasonable price and Brand longevity respectively, are the three top priorities which impact the competitiveness of classic furniture.
Keyword(s): DEAMATEL technique,analysis network process,competitiveness,reasonable price,technology,quality assurance,production and sales management
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