Paper Information

Journal:   INTERNATIONAL JOURNAL OF HEALTH POLICY AND MANAGEMENT   2018 , Volume 7 , Number 12; Page(s) 1165 To 1166.
 
Paper: 

Organ Donation Awareness: Rethinking Media Campaigns

 
DOI: 

10.15171/ijhpm.2018.85

 
Author(s):  Symvoulakis Emmanouil K., Markaki Adelais*, Anyfantakis Dimitrios, Rachiotis George
 
* School of Nursing, University of Alabama at Birmingham, Birmingham, AL, USA
 
Abstract: 
Dear Editor: Over the last 10 years, public awareness campaigns in organ donation have yielded mixed results, indicating a growing need for culturally-tailored and issue-targeted media campaigns. A 2009 meta-analytic review showed campaigns to be associated with an overall 5% increase in health outcomes, such as registry signing.
 
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