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Paper Information

Journal:   JOURNAL OF MARKETING MANAGEMENT   summer 2016 , Volume 10 , Number 30 ; Page(s) 45 To 58.

A Study of the Effect of mechanisms reward systems in new product development (Case study: Home appliances manufacturing companies in Esfahan Province)

Author(s):  GHORBANI HASSAN, ladoni Tania*
* Mobarakeh Unit, Mobarakeh Azad University, Mobarakeh, Iran
The present paper, titled ‘ A Study of the Effect of reward systemʼ s mechanisms on new product development the mediating role of knowledge-sharing’ examines the important role of rewarding mechanisms in facilitating the knowledge-sharing among individuals and the effects of a joint reward system on knowledge-sharing among the members and the new product development performance in home appliances factories in Isfahan Province. This research, in terms of its purpose, is an applied one; and in terms of implementation method, is a survey with a correlation approach. The statistical population include 170 managers (senior, marketing, manufacturing and R&D) of the home appliances manufacturing companies in Esfahan Province. Since the population is limited no sampling is necessary. Thus, the whole population is studied. The data collection tool is a researcher-made questionnaire containing 30 items, of which the validity has been confirmed using the comments from advisors, professionals and experts; and the reliability, determined through Cronbach's alpha coefficient of 92%) The questionnaire includes personal data and main, specialized items for examining the research hypotheses. The collected data were analyzed using SPSS and AMOS software programs through statistical tests at descriptive (frequency, percentage, accumulated percentage, average and standard deviation) and inferential (t-test, regression modeling, variance analysis, non-parametric Kolmogorov and Smirnov test, and Freedman non-parametric test) levels. According to the results obtained, all hypotheses were supported. Therefore, it was concluded that joint design of reward system has a significant effect on the development of a new product.
Keyword(s): Reward,joint design of reward system,development of a new product,knowledge-sharing
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