Click for new scientific resources and news about Corona[COVID-19]

Paper Information

Journal:   JOURNAL OF MARKETING MANAGEMENT   summer 2016 , Volume 10 , Number 30 ; Page(s) 31 To 44.
 
Paper: 

The effect of new product development and international marketing strategies on export performance (Case study: Manufacturing and Export Companies of West Azerbaijan Province)

 
 
Author(s):  rezaee Reza*, safarkhani Mahdi, imani Abbas, khalilzade Mohsen
 
* Urmia University, Urmia, Iran
 
Abstract: 
International marketing in the past years great importance to firms and organizations and even governments around the world has found. Recently, entry into foreign markets has played an important role in economic development. The purpose of this study is to investigate the effect of new product development and international marketing strategies on export performance. This research in terms of purpose is functional and in terms of research is descriptive survey. Statistical society includes manufacturing and export companies of West Azerbaijan and statistical samples 55 companies are manufacturing and export firms of Urmiy. The data were collected in the second half of the 93-94 by the use of census and interview methods. For collecting data, the library and filed methods, also package-response questionnaire and Likert multilevel scale were used, to calculate the reliability of the questionnaire the Cronbach alpha, comprehensive analysis, Kolomogrov-Smimov test, regression, SPSS 21 and Smart PLS were used. The results show that product development and international marketing strategy have significant impact on export performance. The secondary hypothesis suggests new product development and international marketing strategy have significant effect on export performance. But international marketing strategy on new product development had no significant effect.
 
Keyword(s): international marketing strategies,Standardization strategy,Adaptive strategy,new product development,Export performance
 
References: 
  • ندارد
 
  Persian Abstract Yearly Visit 53
 
Latest on Blog
Enter SID Blog