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Paper Information

Journal:   PRODUCTION AND OPERATIONS MANAGEMENT   spring-summer 2019 , Volume 10 , Number 1 (18) ; Page(s) 155 To 174.

Optimal Outsourcing Strategy Determination and Pricing Model in Dual-Channel Supply Chain under Uncertainty

Author(s):  Honarvar Mahboobeh*, REZAEE HOSSEIN
* Department of Industrial Engineering, Yazd University, Iran
In the past, traditional channel or retailer was used for selling products but with the development of ecommerce, a large company in the world considers another sale channel like websites. Considering the existence of two channels for sale, choosing the right strategy for pricing has become important. In pricing and production planning, risk is a very important factor. In this paper, outsourcing policies have been used to deal with risks and a new mathematical model is presented for simultaneous decision-making on pricing and outsourcing in a threelevel and two-channel supply chain despite uncertainty. In this paper, a nonlinear model is presented for supply chain profit function. According to the complexity of profit function, a meta-heuristic algorithm based on simulated annealing and scenario-based stochastic model are used to solve the proposed model. The initial parameters of this algorithm are set by Taguchi method. The computational results and sensitivity analysis indicate the effectiveness of the proposed solving method for problem solving.
Keyword(s): Dual-channel Supply Chain,Risk,Disruption Management,Pricing
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