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Paper Information

Journal:   PRODUCTION AND OPERATIONS MANAGEMENT   fall 2018-winter 2019 , Volume 9 , Number 2 (17) ; Page(s) 159 To 178.

Application of Geographical Information System in Evaluating Productivity Growth of Sale Centers Using The Malmquist Productivity Index

Author(s):  MANSOURI ALI*
* Department of Management, University of Zanjan, Zanjan, Iran
Evaluating productivity and efficiency is an important measure for managerial performance. Appraising and taking advantages of valid mechanisms to evaluate managerial performance is highly important. Malmquist productivity index and Geographical Information System (GIS) are two tools which their integration can provide a pervasive approach for decision making units (DMUs) appraising depend on geographical position. This research uses these techniques to evaluate productivity improvement of an Iranian company’ s sale centers. For this purpose, a mathematical model is designed and also, ordinary productivity variables and GIS data base variables are considered. The results reveal that the most productivity improvement belongs to Store 2 with 24. 7 percent of improvement which is graded as inefficient centers by primary evaluation. The mean total productivity improvement for all sales centers in a given period is recognized as 15. 2 percent by this approach.
Keyword(s): DEA,Malmqueist Total Factor Productivity Index,Shops Performance Assessment
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