Paper Information

Journal:   JOURNAL OF BUSINESS ADMINISTRATION RESEARCH   SPRING-SUMMER 2016 , Volume 8 , Number 15 #L0079; Page(s) 133 To 163.
 
Paper: 

THE RELATIONSHIP BETWEEN LIFESTYLE AND PURCHASING OF THE NEWLY-BUILT FLAT

 
 
Author(s):  KARIMI ALAVIJEH MOHAMMAD REZA, AFSHARNEJAD MOSTAFA*
 
* MANAGEMENT AND ACCOUNTING FACULTY, ALLAMEH TABATABAEI UNIVERSITY
 
Abstract: 

The present study aimed to investigate the relationship between lifestyle and risk factors of lifestyle is going to buy a new apartment. The study of the functional purpose of the survey is to collect descriptive data. The statistical community includes applicants who intend to buy a new apartment in Tehran had 5.21 and 22 municipalities, 384 samples were obtained and available for sampling cluster method was used. Data were collected through questionnaires and finally using structural equation models and hypotheses were tested using LISREL software. At the end of the Main Research Hypotheses were confirmed. The Results Suggest that the Positive Relationship between Internal and External Factors Affecting the Lifestyle and Way of life With the Intention of Buying a new Apartment there. Results showed that there is a Positive Significance Relationship between External Factors and Purchase Intention. This is 0.43. In Addition there is a Positive Significance relationship between internal factors and purchase intention too. Is the Correlation Degree 0.56? Based on Results Internal Factors have Stronger relationship than External Factors with Purchase Intention.

 
Keyword(s): PURCHASE INTENTION LIFESTYLE, NEW APARTMENTS, FACTORS AFFECTING LIFESTYLE, STRUCTURAL EQUATION MODELING
 
References: 
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