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Paper Information

Journal:   JOURNAL OF BUSINESS ADMINISTRATION RESEARCH   SPRING-SUMMER 2016 , Volume 8 , Number 15 ; Page(s) 1 To 20.
 
Paper: 

A COMPARATIVE STUDY OF THE CONSUMPTION STYLE OF IRANIAN GOODS BETWEEN URBAN AND RURAL AREAS

 
 
Author(s):  RABEEI ALI*, NEEIROOMAND NASER KIYADEH MONA
 
* DEPARTMENT OF MASS MEDIA, PEYAM NOOR UNIVERSITY, TEHRAN
 
Abstract: 

The topic of this investigation is the comparison of consumption of Iranian goods between urban and rural areas. In this research, besides consumption (cultural consumption and material consumption) that are the first and one of the important indicators of lifestyle, hobbies is another indicator of lifestyle that measured by questionnaire. The method of gathering data is survey and statistical society which has investigated is urban and rural who live in Qazvin. In this regards 186 people (92 women, 94 men) chosen by chance. The hypothesis is the difference between urban and rural consumption of Iranian goods. After administrating the questionnaires, the gathered data was analyzed by SPSS software. The result of the study shows salient differences between urban and rural consumption in some areas including leisure, their clothes, use of books and internets etc., however; there is no significant differences in the other domains like their foods, use of TV, newspaper and listening to foreign radio etc.

 
Keyword(s): CONSUMPTION, IRANIAN GOODS, LIFESTYLE, RURAL, URBAN
 
 
References: 
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Citations: 
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APA: Copy

RABEEI, A., & NEEIROOMAND NASER KIYADEH, M. (2016). A COMPARATIVE STUDY OF THE CONSUMPTION STYLE OF IRANIAN GOODS BETWEEN URBAN AND RURAL AREAS. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 8(15 ), 1-20. https://www.sid.ir/en/journal/ViewPaper.aspx?id=572668



Vancouver: Copy

RABEEI ALI, NEEIROOMAND NASER KIYADEH MONA. A COMPARATIVE STUDY OF THE CONSUMPTION STYLE OF IRANIAN GOODS BETWEEN URBAN AND RURAL AREAS. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH. 2016 [cited 2021July25];8(15 ):1-20. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=572668



IEEE: Copy

RABEEI, A., NEEIROOMAND NASER KIYADEH, M., 2016. A COMPARATIVE STUDY OF THE CONSUMPTION STYLE OF IRANIAN GOODS BETWEEN URBAN AND RURAL AREAS. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, [online] 8(15 ), pp.1-20. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=572668.



 
 
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