Paper Information

Journal:   JOURNAL OF BUSINESS ADMINISTRATION RESEARCH   FALL 2016-WINTER 2017 , Volume 8 , Number 16 #L0080; Page(s) 233 To 283.
 
Paper: 

FINANCIAL MARKETING MIX 7PS IN TEHRAN STOCK EXCHANGE

 
 
Author(s):  SADEGHI SHARIF SEYED JALAL*, ALIPOOR MEHRDAD, OROOJI MARJAN
 
* DEPARTMENT OF ACCOUNTING AND MANAGEMENT, SHAHID BEHESHTI UNIVERSITY, TEHRAN, IRAN
 
Abstract: 

This study aims at financial marketing in combination with stock exchange. In this regard, an attempt is made to clarify the concept of financial marketing in exchange securities. The study is conducted on the stock exchange of Tehran as it was in 1393. The study is descriptive in nature based on a qualitative approach. The methodology is decided to be so because it is appropriate for obtaining information on attitudes, beliefs, opinions, behaviors and characteristics of a study population. The data were collected from interviews with the capital market experts. The results show that financial market exchange is essentially different from real goods marketing. This type of marketing focuses on information rather than on the traditional marketing features such as product, price, packaging, advertising, promotion, as well as place and time of product delivery.. In fact, what leads to a decision in financial markets is a comprehensive and easy access to information and analysis of it. This not only leads to determining of the correct price of shares and other securities by market participants but also helps the shares reach their real worth. This also promotes the efficiency of the capital market in the country.

 
Keyword(s): FINANCIAL MARKETING, MARKETING MIX, STOCK EXCHANGE
 
References: 
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