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Paper Information

Journal:   JOURNAL OF BUSINESS ADMINISTRATION RESEARCH   FALL 2016-WINTER 2017 , Volume 8 , Number 16 ; Page(s) 161 To 184.
 
Paper: 

REVIEW AND ANALYSIS OF MARKET BASKETS AND THE ORDER OF GOODS IN CHAIN STORES

 
 
Author(s):  GHAFARI ASHTIANI PEYMAN*, DAVOUDI MASOUMEH
 
* DEPARTMENT OF BUSINESS MANAGEMENT, ARAK BRANCH, ISLAMIC AZAD UNIVERSITY, ARAK, IRAN
 
Abstract: 

Basket analysis is one of the most important applications in data mining with a focus on buying patterns discovered through transaction data. In many stores, exchanges and sales are the only source of data mining. Data Mining is the extraction of knowledge from raw data. By mining the desired data in databases, useful information and knowledge is provided. Data mining is used in various applications and used as a tool for analyzing customer manager relationships. Given the importance of applying data mining techniques to extract knowledge from huge volumes of sales data and the impact of this information on profitability and improvement of customer manager relationships, this article aims at the use of data mining techniques to analyze the customers’ basket in one of the branches of chain stores in the city of Arak. The results show that applying data mining techniques to discover items that are purchased together leads to an increase in the customer satisfaction and, in turn, store profitability. In this regard, the association algorithm is used to discover the customers’ buying pattern. Finally, certain strategies are proposed to improve the performance of shops and stores.

 
Keyword(s): DATA MINING, CUSTOMER RELATIONSHIP MANAGEMENT, BASKET ANALYSIS, ASSOCIATION RULES
 
 
References: 
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Citations: 
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+ Click to Cite.
APA: Copy

GHAFARI ASHTIANI, P., & DAVOUDI, M. (2017). REVIEW AND ANALYSIS OF MARKET BASKETS AND THE ORDER OF GOODS IN CHAIN STORES. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 8(16 ), 161-184. https://www.sid.ir/en/journal/ViewPaper.aspx?id=572660



Vancouver: Copy

GHAFARI ASHTIANI PEYMAN, DAVOUDI MASOUMEH. REVIEW AND ANALYSIS OF MARKET BASKETS AND THE ORDER OF GOODS IN CHAIN STORES. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH. 2017 [cited 2021August04];8(16 ):161-184. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=572660



IEEE: Copy

GHAFARI ASHTIANI, P., DAVOUDI, M., 2017. REVIEW AND ANALYSIS OF MARKET BASKETS AND THE ORDER OF GOODS IN CHAIN STORES. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, [online] 8(16 ), pp.161-184. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=572660.



 
 
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