Click for new scientific resources and news about Corona[COVID-19]

Paper Information

Journal:   JOURNAL OF BUSINESS ADMINISTRATION RESEARCH   FALL 2016-WINTER 2017 , Volume 8 , Number 16 ; Page(s) 79 To 98.
 
Paper: 

TO EVALUATE THE IMPACT OF MARKETING KNOWLEDGE MANAGEMENT ON THE BANKING INDUSTRY PERFORMANCE OF IRAN

 
 
Author(s):  JAFARI MOSTAFA, REZAEE FATEMEH*
 
* DEPARTMENT OF INDUSTRIAL ENGINEERING, IRAN UNIVERSITY OF SCIENCE AND TECHNOLOGY, TEHRAN, IRAN
 
Abstract: 

The purpose of this study is to detect the relationship between marketing knowledge management (MKM) and organizational performance and the relationship between the factors of performance. A quantitative methodology is adopted in which a model is developed, and certain hypotheses are stated in order to examine the proposed model. A highly structured questionnaire is developed and distributed to a sample of managers and assistant directors in banks. Of those distributed, 110 questionnaires are returned, but the number of valid and usable questionnaires is 98. The results from the study show that there is a significant positive correlation between MKM components and performance organization. In addition, it is shown that the market and finance have the greatest and the least impact on the performance of organizations respectively. The solid relationship among knowledge management, marketing and market performance suggests the importance of knowledge for markets to be successful in gaining shares and high positions in the banking industry.

 
Keyword(s): MARKETING KNOWLEDGE MANAGEMENT, ORGANIZATIONAL PERFORMANCE, STRUCTURAL EQUATION MODELING, BANKING INDUSTRY
 
 
References: 
  • Not Registered.
  •  
  •  
 
Citations: 
  • Not Registered.
 
+ Click to Cite.
APA: Copy

JAFARI, M., & REZAEE, F. (2017). TO EVALUATE THE IMPACT OF MARKETING KNOWLEDGE MANAGEMENT ON THE BANKING INDUSTRY PERFORMANCE OF IRAN. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, 8(16 ), 79-98. https://www.sid.ir/en/journal/ViewPaper.aspx?id=572650



Vancouver: Copy

JAFARI MOSTAFA, REZAEE FATEMEH. TO EVALUATE THE IMPACT OF MARKETING KNOWLEDGE MANAGEMENT ON THE BANKING INDUSTRY PERFORMANCE OF IRAN. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH. 2017 [cited 2021July29];8(16 ):79-98. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=572650



IEEE: Copy

JAFARI, M., REZAEE, F., 2017. TO EVALUATE THE IMPACT OF MARKETING KNOWLEDGE MANAGEMENT ON THE BANKING INDUSTRY PERFORMANCE OF IRAN. JOURNAL OF BUSINESS ADMINISTRATION RESEARCH, [online] 8(16 ), pp.79-98. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=572650.



 
 
Persian Abstract Yearly Visit 54
 
 
Latest on Blog
Enter SID Blog