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Paper Information

Journal:   JOURNAL OF IRANIAN SOCIAL DEVELOPMENT STUDIES (JISDS)   FALL 2017 , Volume 9 , Number 4 (36) ; Page(s) 39 To 51.
 
Paper: 

PRIORITIZING THE MEASUREMENT OF TOURISM STRATEGIES USING SWOT ANALYSIS AND QSPM MATRIX (CASE OF STUDY: KHALKHAL CITY)

 
 
Author(s):  ALIZADEH MOHAMMAD, RAHIMI MOHAMMAD*
 
* DEPARTMENT OF SOCIAL SCIENCES, ISLAMIC AZAD UNIVERSITY, KHALKHAL BRANCH, KHLKHAL, IRAN
 
Abstract: 

Tourism strategic planning is a tool in order to making optimal decisions and determining policies and development politics for tourism. Khalkhal city is one of the attractive tourist cities that because this city has some problems for tourism development, then strategic planning is necessary for it. In order to achieve this goal, strengths, weakness, opportunities and treats of tourism for this city is realized by SWOT analysis and is assessed by experts and is determined suitable tourism strategies and finally, these strategies prioritize by QSPM matrix. The results of this research shows that tourism Khalkhal city is between invade and defend strategies and more strategies related with educational and infrastructural sectors. The results of prioritize strategies shows that invade strategies is attention more than other strategies and so, tourism strategic planning for Khalkhal city must persuade using strengths in order to using opportunities and increasing strengths and decreasing weaknesses.

 
Keyword(s): KHALKHAL CITY, STRATEGIC PLANNING, TOURISM, STOW ANALYSIS, QSPM MATRIX
 
 
References: 
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Citations: 
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+ Click to Cite.
APA: Copy

ALIZADEH, M., & RAHIMI, M. (2017). PRIORITIZING THE MEASUREMENT OF TOURISM STRATEGIES USING SWOT ANALYSIS AND QSPM MATRIX (CASE OF STUDY: KHALKHAL CITY). JOURNAL OF IRANIAN SOCIAL DEVELOPMENT STUDIES (JISDS), 9(4 (36) ), 39-51. https://www.sid.ir/en/journal/ViewPaper.aspx?id=571160



Vancouver: Copy

ALIZADEH MOHAMMAD, RAHIMI MOHAMMAD. PRIORITIZING THE MEASUREMENT OF TOURISM STRATEGIES USING SWOT ANALYSIS AND QSPM MATRIX (CASE OF STUDY: KHALKHAL CITY). JOURNAL OF IRANIAN SOCIAL DEVELOPMENT STUDIES (JISDS). 2017 [cited 2021August04];9(4 (36) ):39-51. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=571160



IEEE: Copy

ALIZADEH, M., RAHIMI, M., 2017. PRIORITIZING THE MEASUREMENT OF TOURISM STRATEGIES USING SWOT ANALYSIS AND QSPM MATRIX (CASE OF STUDY: KHALKHAL CITY). JOURNAL OF IRANIAN SOCIAL DEVELOPMENT STUDIES (JISDS), [online] 9(4 (36) ), pp.39-51. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=571160.



 
 
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