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Paper Information

Journal:   JOURNAL OF HORMOZGAN CULTURAL RESEARCH REVIEW   FALL 2017-WINTER 2018 , Volume 8 , Number 14 ; Page(s) 47 To 61.
 
Paper: 

ANALYZING SOLUTIONS TO ATTRACT THE AUDIENCE TO THEATER HALLS IN BANDAR ABBAS COUNTY USING THE TECHNIQUE OF MULTIPLE CRITERIA DECISION-MAKING FROM THE AUDIENCE'S PERSPECTIVE

 
 
Author(s):  AMERI SIAHOOI R., ABBASI S.
 
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Abstract: 

Theater is an art that can be seen and felt. It involves almost all the senses of the audience and engages their minds and imagination to the full. That’s why the role of the audience defies definition. This article addresses the ways the audience can be attracted to theatre halls in Bandar Abbas county. The study makes use of the technique of multiple criteria decision-making. The researchers have used field studies to find the most significant ways to attract the audience to watch theater. They have then devised a questionnaire. Using the TOPSIS technique and Pareto’s Law the researchers have analyzed the findings. The following are the most significant ways to attract the audience to theatre halls in Bandar Abbas: Establishing connecting and advertizing channels (websites, sms, virtual channels); developing a structured and defined relation with the education ministry to extend theatres to schools; increasing theatre halls and working on their quality; face-to-face recommendation and visual advertizing (posters, tracts, banners etc) and employing top directors.

 
Keyword(s): THEATER, AUDIENCE, BANDAR ABBAS, MULTIPLE CRITERIA DECISION- MAKING TECHNIQUE
 
 
References: 
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Click to Cite.
APA: Copy

AMERI SIAHOOI, R., & ABBASI, S. (2018). ANALYZING SOLUTIONS TO ATTRACT THE AUDIENCE TO THEATER HALLS IN BANDAR ABBAS COUNTY USING THE TECHNIQUE OF MULTIPLE CRITERIA DECISION-MAKING FROM THE AUDIENCE'S PERSPECTIVE. JOURNAL OF HORMOZGAN CULTURAL RESEARCH REVIEW, 8(14 ), 47-61. https://www.sid.ir/en/journal/ViewPaper.aspx?id=570501



Vancouver: Copy

AMERI SIAHOOI R., ABBASI S.. ANALYZING SOLUTIONS TO ATTRACT THE AUDIENCE TO THEATER HALLS IN BANDAR ABBAS COUNTY USING THE TECHNIQUE OF MULTIPLE CRITERIA DECISION-MAKING FROM THE AUDIENCE'S PERSPECTIVE. JOURNAL OF HORMOZGAN CULTURAL RESEARCH REVIEW. 2018 [cited 2021May14];8(14 ):47-61. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=570501



IEEE: Copy

AMERI SIAHOOI, R., ABBASI, S., 2018. ANALYZING SOLUTIONS TO ATTRACT THE AUDIENCE TO THEATER HALLS IN BANDAR ABBAS COUNTY USING THE TECHNIQUE OF MULTIPLE CRITERIA DECISION-MAKING FROM THE AUDIENCE'S PERSPECTIVE. JOURNAL OF HORMOZGAN CULTURAL RESEARCH REVIEW, [online] 8(14 ), pp.47-61. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=570501.



 
 
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