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Paper Information

Journal:   NEW MARKETING RESEARCH JOURNAL   SPRING 2017 , Volume 7 , Number 1 (24) ; Page(s) 23 To 39.
 
Paper: 

DEVELOPMENT OF A STRUCTURAL EQUATION MODEL FOR THE IMPACT OF MARKETING STRATEGIES ALIGNMENT ON FINANCIAL PERFORMANCE (CASE STUDY: ACTIVE MANUFACTURING FIRMS IN THE INDUSTRIAL ESTATES OF AHVAZ CITY)

 
 
Author(s):  BAVARSAD BELGHEYS, NILI AHMADABADI MAJID, BEYRANVAND TAHEREH
 
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Abstract: 

This paper examines the impact of marketing strategies alignment on financial performance with the mediator role of supply chain performance. This is an applied research and the research methodology is descriptive-casual. Statistical population of the research includes active manufacturing companies in the Industrial Estates of Ahvaz city and its sample size was equal to 216 companies using Cochran sampling formula. Moreover, data were collected using questionnaire.216 questionnaires were filled by the corporate executives. Furthermore, data were analyzed using structural equation modeling and correlation analysis. The obtained results showed the positive and significant impact of marketing strategies alignment on supply chain performance and financial performance variables. Also, the mediator role of supply chain performance was not confirmed.

 
Keyword(s): MARKETING STRATEGIES ALIGNMENT, FINANCIAL PERFORMANCE, SUPPLY CHAIN PERFORMANCE, MANUFACTURING FIRMS, STRUCTURAL EQUATION MODEL
 
 
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APA: Copy

BAVARSAD, B., & NILI AHMADABADI, M., & BEYRANVAND, T. (2017). DEVELOPMENT OF A STRUCTURAL EQUATION MODEL FOR THE IMPACT OF MARKETING STRATEGIES ALIGNMENT ON FINANCIAL PERFORMANCE (CASE STUDY: ACTIVE MANUFACTURING FIRMS IN THE INDUSTRIAL ESTATES OF AHVAZ CITY). NEW MARKETING RESEARCH JOURNAL, 7(1 (24) ), 23-39. https://www.sid.ir/en/journal/ViewPaper.aspx?id=570169



Vancouver: Copy

BAVARSAD BELGHEYS, NILI AHMADABADI MAJID, BEYRANVAND TAHEREH. DEVELOPMENT OF A STRUCTURAL EQUATION MODEL FOR THE IMPACT OF MARKETING STRATEGIES ALIGNMENT ON FINANCIAL PERFORMANCE (CASE STUDY: ACTIVE MANUFACTURING FIRMS IN THE INDUSTRIAL ESTATES OF AHVAZ CITY). NEW MARKETING RESEARCH JOURNAL. 2017 [cited 2021July27];7(1 (24) ):23-39. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=570169



IEEE: Copy

BAVARSAD, B., NILI AHMADABADI, M., BEYRANVAND, T., 2017. DEVELOPMENT OF A STRUCTURAL EQUATION MODEL FOR THE IMPACT OF MARKETING STRATEGIES ALIGNMENT ON FINANCIAL PERFORMANCE (CASE STUDY: ACTIVE MANUFACTURING FIRMS IN THE INDUSTRIAL ESTATES OF AHVAZ CITY). NEW MARKETING RESEARCH JOURNAL, [online] 7(1 (24) ), pp.23-39. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=570169.



 
 
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