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Paper Information

Journal:   TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)   SUMMER 2017 , Volume 12 , Number 38 ; Page(s) 23 To 43.
 
Paper: 

FACTORS AFFECTING THE DESIRE TO DO SUSTAINABLE TOURISM AND WILLINGNESS TO PAY A PREMIUM FOR IT

 
 
Author(s):  KAZEMINIA AZADEH, BABAEI PEGAH
 
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Abstract: 

The present study investigates the influence of self-congruity and functional congruity in determining attitudes toward tourists, intention to do sustainable tourism and willingness to pay a premium for such offerings. To examine the hypotheses, a convenient sample of 300 students in Isfahan Province was surveyed. Data analysis was done using Structural Equation Modeling and the results indicating the self-congruity (including actual and ideal congruity as well as functional congruity) strong positive effect on attitude toward sustainable tourism. Furthermore, functional congruity and image congruity have a positive and strong effect on attitudes of sustainable tourism and subsequently, the attitude affects the willingness toward sustainable tourism. The results also indicate that the influence of functional congruity is stronger than image and Ideal image congruity plays more important role than actual image congruity, as well. Ultimately Managerial implications of results have been discussed and avenues for future research have been presented.

 
Keyword(s): FUNCTIONAL CONGRUITY, ACTUAL SELF- IMAGE CONGRUITY, IDEAL SELF- IMAGE CONGRUITY, WILLINGNESS TO DO SUSTAINABLE TOURISM, WILLINGNESS TO PAY A PREMIUM
 
 
References: 
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Citations: 
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APA: Copy

KAZEMINIA, A., & BABAEI, P. (2017). FACTORS AFFECTING THE DESIRE TO DO SUSTAINABLE TOURISM AND WILLINGNESS TO PAY A PREMIUM FOR IT. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 12(38 ), 23-43. https://www.sid.ir/en/journal/ViewPaper.aspx?id=569690



Vancouver: Copy

KAZEMINIA AZADEH, BABAEI PEGAH. FACTORS AFFECTING THE DESIRE TO DO SUSTAINABLE TOURISM AND WILLINGNESS TO PAY A PREMIUM FOR IT. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES). 2017 [cited 2021July24];12(38 ):23-43. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=569690



IEEE: Copy

KAZEMINIA, A., BABAEI, P., 2017. FACTORS AFFECTING THE DESIRE TO DO SUSTAINABLE TOURISM AND WILLINGNESS TO PAY A PREMIUM FOR IT. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), [online] 12(38 ), pp.23-43. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=569690.



 
 
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