SID.ir New Version

Paper Information

Journal:   GEOGRAPHICAL JOURNAL OF TOURISM SPACE   FALL 2017 , Volume 6 , Number 24 ; Page(s) 73 To 100.
 
Paper: 

An Evaluation Of Brand Equity In Tourist Destination From Domestic Tourists’ Perspectives (A Case Study Of Tabriz)

 
 
Author(s):  Bahari J.*, Farahani B., Bahari Sh., Bazleh M., Bahari H.
 
* UNIVERSITY OF SCIENCE AND CULTURE OF TEHRAN, TEHRAN, IRAN
 
Abstract: 
The present research aimed at evaluating brand equity in tourist destination from the perspective domestic tourists in Tabriz in 2015. The study is a n applied one as far as the goals are considered and a descriptive one regarding the collection method. The SPSS and LISREL software were used to analyze the obtained data. The population of the study included the tourists who were available in the tourist destination in 2015. In this research Konecnik and Ruzzier model was used. The model has four dimensions which are: brand awareness, brand image, perceived quality and brand loyalty. The obtained results showed that in addition to brand image, brand loyalty, perceived quality and tourism destination brand awareness also has a direct effect on brand equity in Tabriz ; moreover, among the effective factors, the brand loyalty was proved to be the most effective one.
 
Keyword(s): TOURISM DESTINATION, BRAND EQUITY, BRAND AWARENESS, BRAND IMAGE, BRAND LOYALTY, PERCEIVED QUALITY
 
 
International related papers: 
 
Most related Highly related Moderately related Least related
 
References: 
  • Not Registered.
  •  
  •  
 
Citations: 
  • Not Registered.
 
+ Click to Cite.
APA: Copy

BAHARI, J., & FARAHANI, B., & BAHARI, S., & BAZLEH, M., & BAHARI, H. (2017). AN EVALUATION OF BRAND EQUITY IN TOURIST DESTINATION FROM DOMESTIC TOURISTS’ PERSPECTIVES (A CASE STUDY OF TABRIZ). GEOGRAPHICAL JOURNAL OF TOURISM SPACE, 6(24 ), 73-100. https://www.sid.ir/en/journal/ViewPaper.aspx?id=568720



Vancouver: Copy

BAHARI J., FARAHANI B., BAHARI SH., BAZLEH M., BAHARI H.. AN EVALUATION OF BRAND EQUITY IN TOURIST DESTINATION FROM DOMESTIC TOURISTS’ PERSPECTIVES (A CASE STUDY OF TABRIZ). GEOGRAPHICAL JOURNAL OF TOURISM SPACE. 2017 [cited 2022August14];6(24 ):73-100. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=568720



IEEE: Copy

BAHARI, J., FARAHANI, B., BAHARI, S., BAZLEH, M., BAHARI, H., 2017. AN EVALUATION OF BRAND EQUITY IN TOURIST DESTINATION FROM DOMESTIC TOURISTS’ PERSPECTIVES (A CASE STUDY OF TABRIZ). GEOGRAPHICAL JOURNAL OF TOURISM SPACE, [online] 6(24 ), pp.73-100. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=568720.



 
 
Persian Abstract Yearly Visit 65
 
 
Latest on Blog
Enter SID Blog