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Paper Information

Journal:   JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL   MARCH 2016 , Volume 12 , Number 1; Page(s) 119 To 135.
 
Paper: 

PRICING IN A TWO-ECHELON SUPPLY CHAIN WITH DIFFERENT MARKET POWERS: GAME THEORY APPROACHES

 
 
Author(s):  ESMAEILZADEH AFSHIN, TALEIZADEH ATA ALLAH*
 
* SCHOOL OF INDUSTRIAL ENGINEERING, COLLEGE OF ENGINEERING, UNIVERSITY OF TEHRAN, TEHRAN, IRAN
 
Abstract: 

In this research, the optimal pricing decisions for two complementary products in a two-echelon supply chain under two scenarios are studied. The proposed supply chain in each echelon includes one retailer and two manufacturers and the same complementary products are produced. In the first scenario, we assume the unit manufacturing costs of the complementary products in each echelon are the same, while in the second one the different unit manufacturing costs are supposed and lead to demand leakage from the echelon with the higher unit manufacturing cost to the echelon with the lower unit manufacturing cost. Moreover, under the second scenario, the products with lower price are replaced with the higher price products. The purpose of this study is to analyze the effects of different market powers between the manufacturers and the retailer and the demand leakage on the optimal wholesale and retail prices and also on the profit of the chain. The relationships between the manufacturers and the retailer are modeled by the MS-Stackelberg and MSBertrand game-theoretic approach where the manufacturers are leaders and the retailers are followers.

 
Keyword(s): PRICING, COMPLEMENTARY PRODUCTS, MARKET POWER, MS-STACKELBERG GAME, MS-BERTRAND GAME
 
 
References: 
 
Citations: 
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APA: Copy

ESMAEILZADEH, A., & TALEIZADEH, A. (2016). PRICING IN A TWO-ECHELON SUPPLY CHAIN WITH DIFFERENT MARKET POWERS: GAME THEORY APPROACHES. JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL, 12(1), 119-135. https://www.sid.ir/en/journal/ViewPaper.aspx?id=510860



Vancouver: Copy

ESMAEILZADEH AFSHIN, TALEIZADEH ATA ALLAH. PRICING IN A TWO-ECHELON SUPPLY CHAIN WITH DIFFERENT MARKET POWERS: GAME THEORY APPROACHES. JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL. 2016 [cited 2021August02];12(1):119-135. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=510860



IEEE: Copy

ESMAEILZADEH, A., TALEIZADEH, A., 2016. PRICING IN A TWO-ECHELON SUPPLY CHAIN WITH DIFFERENT MARKET POWERS: GAME THEORY APPROACHES. JOURNAL OF INDUSTRIAL ENGINEERING INTERNATIONAL, [online] 12(1), pp.119-135. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=510860.



 
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