DESIGN AND PLANNING SARI TOURISM ORIENTATION- CASE STUDY CONTEXT TOURISM ORIENTATION

Cities attract plenty of tourists because they have many attractions and historical places. So strengthening and recognition of attractions and sources in first place and then analysis and prioritize in the other step and then introducing the places are necessary. There are many attractions and places in Sari that can improve this city. So the purpose of this study is tourist attraction of old places in Sari. Method of this study in the first part is descriptive -analytic and study on the basis of nature and subject and purpose that is anticipated is practical research. In analysis of information, we use AHP to Design old sari tourism orientation. in this model after forming this group and determination of purposes and identification of criterion and choices cause hierarchy of structures and with respect to statistic and data and study field and opinion of group decision making score to criterion and choices. They use expert choice software and analysis and hierarchy of tourist attraction of Sari. In continuing of ranking obtained: 4 group attractions with the title of 10 first attractions and second 10 attractions and third ten attractions are formed. Expert of cultural heritage and hall city of Sari and manager of agency and citizenry are axis that each group design them in the way that design axis pass all the attraction of this group. In this stage for selecting the best choice axis in each group again we use analytic ranking method. Different axis of with respect to attraction of length of way and cost of performance and isolated tourist and city and time and features of comparison and ranking and at the end for each group the best axis is selected.