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Paper Information

Journal:   JOURNAL OF HEALTH PROMOTION MANAGEMENT (JHPM)   MAY-JUNE 2016 , Volume 5 , Number 3 (19); Page(s) 45 To 50.
 
Paper: 

THE CORRELATION BETWEEN THE STRATEGIC THINKING AND QUALITY OF HEALTH SERVICES

 
 
Author(s):  SHOKOHYAR S., KAVYANI H.*, FATHABADI H., ZAFARI SH., ROUHI J., HADAVAND AHMADI R.
 
* DEPARTMENT OF PUBLIC MANAGEMENT, FACULTY OF ECONOMIC AND MANAGEMENT, SCIENCE AND RESEARCH BRANCH, ISLAMIC AZAD UNIVERSITY, TEHRAN, IRAN
 
Abstract: 

Introduction: Improving the quality of medical services in hospitals and health centers requires planning and understanding of environmental opportunities and threats. The aim of the present study was to determine the correlation between the strategic thinking and the quality of health services.
Materials & Methods: In this descriptive-correlational study, 92 staff members of Takht Jamshid hospital in 1394 were chosen based on the Morgan table with Stratified - random method. Data were collected through “Servqual Scale" and “Strategic Thinking Questionnaire". The reliability of the questionnaires were confirmed using Cranach's alpha coefficient. Data was analyzed using SPSS/19.
Findings: The results showed a significant positive correlation between the strategic thinking and the quality of health services (r=0.546). In addition, the strategic thinking and the quality of services in the target hospital was more than the medium.
Conclusion: It is believed that increase in the strategic thinking will enhance the quality of services. Therefore, it is suggested that managers of hospitals and medical centers uses strategic thinking.

 
Keyword(s): STRATEGIC THINKING, QUALITY OF HEALTHCARE, SERVQUAL MODEL, LIEDTKA MODEL
 
References: 
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