Paper Information

Journal:   SPATIAL PLANNING (MODARES HUMAN SCIENCES)   SPRING 2014 , Volume 18 , Number 1; Page(s) 109 To 134.
 
Paper: 

ASSESSING FACTORS AFFECTING THE ATTRACTION OF TOURISTS TO COMMERCIAL-RECREATIONAL CENTERS (CASE STUDY: SEPAD TOURISM REGION, MASHHAD)

 
 
Author(s):  MESHKINI A.*, AZAM NABAVI M., POUR TAHERI M.
 
* TARBIAT MODARES UNIVERSITY, TEHRAN, IRAN
 
Abstract: 

In recent decades, the development of tourism industry, as one of the main economic activities in developed and developing countries, has made the managers and planners to pay much more attention to enhancing the quality of tourism experience and trying to preserve the benefits of host societies. One of the most remarkable characteristics of Iran tourism industry, particularly in Mashhad, is the role of religious tourism. Since "shopping" has always been the most common activity in all places including religious cities, commercial centers, as the spatial symbols, are commonly considered of having high importance in these cities. Nowadays, due to having enough income and leisure time, tourists are able to spend more time and money on shopping. In this study, the most effective factors in the attraction of tourists to commercial-recreational centers, with emphasis on Almas-e-Shargh center in Mashhad, were assessed using library and field approaches (questionnaire) and analyzed by Factor Analysis Model and One-Way ANOY A. The results showed that physico-psychological and recreational features are the most effective elements in attraction of tourists. Also the results of ANOY A showed a significant difference among the seven factors obtained from the factor analysis model.

 
Keyword(s): RELIGIOUS TOURISM, SHOPPING BEHAVIOR, SHOPPING TYPES, FACTOR ANALYSIS MODEL, ALMAS-E-SHARGH COMMERCIAL CENTER
 
References: 
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