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Paper Information

Journal:   TOURISM MANAGEMENT STUDIES (TOURISM STUDIES)   SPRING 2016 , Volume 11 , Number 33; Page(s) 41 To 61.
 
Paper: 

ENTREPRENEURSHIP, LEARNING ORIENTATION, MARKET ORIENTATION AND HUMAN RESOURCE EFFORTS IN IRAN 4-STAR AND 5-STAR HOTELS

 
 
Author(s):  MOHAMADI ALI, SAFAEI BEHZAD
 
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Abstract: 

Customers play an important role in successful organizations. Then, taking into consideration the demands and the needs of customers and also implementing innovation in products and services is so important. The purpose of this study is to examine the impact of entrepreneurial orientation, market orientation, learning orientation and human resource efforts on innovation and customer value in Iran 4-star and 5-star hotels. In order to achieve this goal, managers of these hotels were considered as the population of the study and a sample of 82 managers was selected. The data were collected by standard questioner and were analyzed using Structural Equation modeling, Partial Least Square method and PLS software (version 2). The results showed that there is a positive relationship between entrepreneurial orientation and human resources efforts with innovation and customer value, and also, there is a negative relationship between market orientation and innovation and its relationship with the customer value was not confirmed. The Relationship between learning orientation and innovation was rejected and its relationship with customer value was positive and significant.

 
Keyword(s): INNOVATION ORIENTATION, CUSTOMER VALUE, ENTREPRENEURIAL ORIENTATION, MARKET ORIENTATION, IRAN 4-STAR AND 5-STAR HOTELS
 
 
References: 
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Click to Cite.
APA: Copy

MOHAMADI, A., & SAFAEI, B. (2016). ENTREPRENEURSHIP, LEARNING ORIENTATION, MARKET ORIENTATION AND HUMAN RESOURCE EFFORTS IN IRAN 4-STAR AND 5-STAR HOTELS. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), 11(33), 41-61. https://www.sid.ir/en/journal/ViewPaper.aspx?id=508068



Vancouver: Copy

MOHAMADI ALI, SAFAEI BEHZAD. ENTREPRENEURSHIP, LEARNING ORIENTATION, MARKET ORIENTATION AND HUMAN RESOURCE EFFORTS IN IRAN 4-STAR AND 5-STAR HOTELS. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES). 2016 [cited 2021May12];11(33):41-61. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=508068



IEEE: Copy

MOHAMADI, A., SAFAEI, B., 2016. ENTREPRENEURSHIP, LEARNING ORIENTATION, MARKET ORIENTATION AND HUMAN RESOURCE EFFORTS IN IRAN 4-STAR AND 5-STAR HOTELS. TOURISM MANAGEMENT STUDIES (TOURISM STUDIES), [online] 11(33), pp.41-61. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=508068.



 
 
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