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Paper Information

Journal:   IRANIAN JOURNAL OF MANAGEMENT STUDIES   SUMMER 2016 , Volume 9 , Number 3; Page(s) 483 To 503.
 
Paper: 

IDENTIFICATION OF FACTORS INFLUENCING BUILDING INITIAL TRUST IN E-COMMERCE

 
 
Author(s):  MAADI MANSOOREH, MAADI MARJAN, JAVIDNIA MOHAMMAD*
 
* DEPARTMENT OF SOFTWARE ENGINEERING, UNIVERSITY OF DAMGHAN, DAMGHAN, IRAN
 
Abstract: 

Nowadays, consumer trust is identified as one of the most important factors in electronic commerce (e-commerce) growth. This has led much research to investigate the role of trust in e-commerce and determine the factors which influence trust in this area. This paper explores factors which are engaged in building initial consumer trust in online shopping when a consumer wants to buy from a website for the first time. For developing the model and determining factors, data collection is conducted using questionnaire distribution for 325 respondents. After that, the validity of the proposed model is confirmed with Exploratory Factor Analysis (EFA) and Confirmatory Factor Analysis (CFA). In EFA, variables are categorized into 6 factors and then using CFA which is based on Structural Equations Model (SEM) the relationship between variables and factors is investigated. The results of research show that factors of Product Characteristics, Security & Reputation, Website Design Quality, Support, Purchase Characteristic, and Advertising are effective factors for building initial trust. In this study the statistical population is students of Damghan University.

 
Keyword(s): E-COMMERCE, E-TRUST, INITIAL TRUST, ONLINE SHOPPING
 
 
References: 
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Click to Cite.
APA: Copy

MAADI, M., & MAADI, M., & JAVIDNIA, M. (2016). IDENTIFICATION OF FACTORS INFLUENCING BUILDING INITIAL TRUST IN E-COMMERCE. IRANIAN JOURNAL OF MANAGEMENT STUDIES, 9(3), 483-503. https://www.sid.ir/en/journal/ViewPaper.aspx?id=507360



Vancouver: Copy

MAADI MANSOOREH, MAADI MARJAN, JAVIDNIA MOHAMMAD. IDENTIFICATION OF FACTORS INFLUENCING BUILDING INITIAL TRUST IN E-COMMERCE. IRANIAN JOURNAL OF MANAGEMENT STUDIES. 2016 [cited 2021May08];9(3):483-503. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=507360



IEEE: Copy

MAADI, M., MAADI, M., JAVIDNIA, M., 2016. IDENTIFICATION OF FACTORS INFLUENCING BUILDING INITIAL TRUST IN E-COMMERCE. IRANIAN JOURNAL OF MANAGEMENT STUDIES, [online] 9(3), pp.483-503. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=507360.



 
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