Paper Information

Journal:   GEOGRAPHICAL JOURNAL OF TOURISM SPACE   FALL 2013 , Volume 2 , Number 8; Page(s) 143 To 162.
 
Paper: 

EAST AZARBAIJAN TOURISM DEVELOPMENT USING SWOT MODEL (CASE STUDY: TABRIZ -JULFA TOURIST CORRIDOR)

 
 
Author(s):  SAFARI F.*
 
* ISLAMIC AZAD UNIVERSITY, MARAND BRANCH
 
Abstract: 

Tourism is important for socio-economic development of countries in such a way that economists refer to it as an invisible export. Tourism was one of the most developed industries in the second half of the twentieth century, and is often used as a key or economic growth password, both in developed and developing countries. Certainly, tourism development in East Azarbaijan will lead to national development and will be a strategy for planning sustainable development and reducing the retarded zones. Currently, many countries are benefitting both socially and economically from tourism, and tourism revenues are used for the development of regional infrastructure.
It should be mentioned that Tabriz- Julfa corridor includes two axes called Tabriz-Payam, and Tabriz-Julfa, two of which have been studied separately in this study. Research findings indicate that these two axes ,in spite of having high capacity of historic, cultural and natural tourism, are faced with weakening factors such as lack of infrastructure, amenities, multiplicity of decision making, management issues, poor publicity all of which have somehow damaged the tourism in these two axes. Revising management structure, strengthening publicity, supporting private investment, interaction between government officials, tourism agencies, and people can revive the tourism in the area and cause the two axes to be able to create job opportunities thereby making a lot of investment. The results of this study could be used for the Organizations such as Cultural Heritage, Tourism and Handicrafts, the Environmental Protection Agency of East Azarbaijan as well as the Islamic City Council of Tabriz-Julfa and Marand and other tourism companies.

 
Keyword(s): TOURISM, REPULSION AND ATTRACTION FACTORS, SWOT MODEL, TABRIZ PAYAM AXIS, TABRIZ-JULFA AXIS
 
References: 
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