Paper Information

Journal:   GEOGRAPHICAL JOURNAL OF TOURISM SPACE   FALL 2013 , Volume 2 , Number 8; Page(s) 15 To 35.
 
Paper: 

PRESENTING APPROPRIATE STRATEGIES TO DEVELOP TOURISM IN ESHKEVER REGIONS USING ANALYTICAL MODEL OF SWOT

 
 
Author(s):  MOLAIE HASHJIN N., POURRAMEZAN I.*
 
* DEPARTMENT OF HUMAN GEOGRAPHY, ISLAMIC AZAD UNIVERSITY, RASHT
 
Abstract: 

Due to the significant impacts activities related to tourism leaves on the economy of tourist regions, abundant attention is geared to this field of activities. The present article aims at studying strategies of developing tourism in Eshkevar regions in Roudsar regarding the limitations and potentials of tourism and at determining suitable strategies in order to develop tourism in these regions. Thus, the article is of applied type, and regarding methodology, it is descriptive-analytic. The data needed were gained through library and field studies. To present suitable strategies through finding weak and strong points, opportunities, and threats, the analytical model of SWOT has been utilized.
Findings reveal that the regions mentioned have potentials and strong points in the field of tourism and enjoy the opportunities to be developed for tourism industry. There are, however, weak points and threats being observed. These points go back to regions being mountainous, the vulnerability threshold of not having facilities and tourism installations, and environmental issues. Therefore, collecting and presenting policies suitable for geographical conditions of the regions to remove the obstacles and threats and to optimally utilize the relative advantages are needed.

 
Keyword(s): TOURISM, TOURISM DEVELOPMENT, ANALYTICAL MODEL OF SWOT, ESHKEVER REGIONS
 
References: 
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