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Paper Information

Journal:   JOURNAL OF AGRICULTURAL EXTENSION AND EDUCATION RESEARCH   SUMMER 2014 , Volume 7 , Number 2 (26); Page(s) 51 To 62.
 
Paper: 

AFFECTING FACTORS ON CONSUMPTION’ ATTITUDES OF ORGANIC AGRICULTURAL PRODUCTS IN TEHRAN

 
 
Author(s):  RANJBAR SHAMS H., OMIDI NAJAFABADI M.*
 
* DEPARTMENT OF AGRICULTURAL EXTENSION AND EDUCATION, SCIENCE AND RESEARCH BRANCH, ISLAMIC AZAD UNIVERSITY, TEHRAN, IRAN
 
Abstract: 

Organic farming has a key role in sustainable development and the main factor of the formation and development of organic farming, is consumer demands, and the attitude which determine and reflect that demand. The main purpose of this research was to identify the factors affecting consumer attitudes to organic agricultural products. This is an applied with correlation method. Cronbach’s alpha coefficient of the questionnaire obtained 7.0-8.0. The population consists of those people who at least one group of garden products, livestock, dairy, fruits and vegetables organic, of marketing square Jalal Ale Ahmed Tehran, purchased and consumed. Due to the fact that total population under study was an open population to determine the sample size provided a statistical model for the data volume and according to Cochran formula, 124 persons were selected through simple random sampling. Results of regression analysis showed that the variables of health knowledge, knowledge of organic products, consumer incentives, and age have explained 32 percent variance in consumption attitudes of organic agricultural products.

 
Keyword(s): ATTITUDES, CONSUMPTION, ORGANIC AGRICULTURAL PRODUCTS
 
References: 
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