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Paper Information

Journal:   INTERNATIONAL JOURNAL OF HEALTH POLICY AND MANAGEMENT   2014 , Volume 3 , Number 2; Page(s) 53 To 56.
 
Paper: 

NUDGING BY SHAMING, SHAMING BY NUDGING; EDITORIAL

 
 
Author(s):  EYAL NIR*
 
* CENTER FOR BIOETHICS, HARVARD MEDICAL SCHOOL, AND DEPARTMENT OF GLOBAL HEALTH AND POPULATION, HARVARD SCHOOL OF PUBLIC HEALTH, BOSTON, MA, USA
 
Abstract: 

Nudging: In both developing and developed countries, health ministries closely examine use of so-called nudges to promote population health and welfare. Cass Sunstein and Richard Thaler, who developed the concept, define a nudge as “any aspect of the choice architecture that alters people’s behavior in a predictable way without forbidding any options or significantly changing their economic incentives. To count as a nudge, the intervention must be easy and cheap to avoid. Nudges are not mandates” (1).

 
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