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Paper Information

Journal:   JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT   WINTER 2014 , Volume 5 , Number 15; Page(s) 39 To 48.
 
Paper: 

ANALYSIS OF INTERNAL MARKETING CRITERIA'S EFFECT ON KNOWLEDGE MANAGEMENT IMPLEMENTATION, EMPHASIS ON KNOWLEDGE CREATION (CASE STUDY: IPCO)

 
 
Author(s):  MIRI ABDOLREZA, SADAT ESHKEVAR SEYED MORTEZA
 
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Abstract: 

In the present era of technology, organizations with the creation of new knowledge will have a greater chance for survival.
These organizations should greater use the knowledge in the organization, knowledge gained from experience of other organizations and knowledge providing human resources, and ultimately create new knowledge with existing knowledge to cause competitive advantage for them. The study measures the impact of internal marketing variables consist of "Top management support", "Business process support" and "Cross-functional coordination" as independent variables, on the implementation of knowledge management with emphasis on knowledge creation as the dependent variable.
The main three variables and a total of 10 sub-variables were considered for internal marketing, and the impact of each one was evaluated on knowledge creation. This research is practical from target view, and descriptive-survival from method view.
Statistic society of research select from IPCO.co includes 214 persons that with use of Kokran function distribute and muster 123 questionnaires. Ultimately with use of Pearson correlation test, the correlation coefficient of dependent and independent variables were gained.
Analyzing of data show that internal marketing variables have positive and meaningful impacts on implementation of knowledge management with emphasis on knowledge creation. Meanwhile finding of “Analysis of Variance” test shows that descriptive variables of this research have no impact on correlation of dependent and independent variables.

 
Keyword(s): INTERNAL MARKETING, KNOWLEDGE MANAGEMENT, KNOWLEDGE CREATION
 
 
References: 
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Citations: 
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APA: Copy

MIRI, A., & SADAT ESHKEVAR, S. (2014). ANALYSIS OF INTERNAL MARKETING CRITERIA'S EFFECT ON KNOWLEDGE MANAGEMENT IMPLEMENTATION, EMPHASIS ON KNOWLEDGE CREATION (CASE STUDY: IPCO). JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT, 5(15), 39-48. https://www.sid.ir/en/journal/ViewPaper.aspx?id=409091



Vancouver: Copy

MIRI ABDOLREZA, SADAT ESHKEVAR SEYED MORTEZA. ANALYSIS OF INTERNAL MARKETING CRITERIA'S EFFECT ON KNOWLEDGE MANAGEMENT IMPLEMENTATION, EMPHASIS ON KNOWLEDGE CREATION (CASE STUDY: IPCO). JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT. 2014 [cited 2021November27];5(15):39-48. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=409091



IEEE: Copy

MIRI, A., SADAT ESHKEVAR, S., 2014. ANALYSIS OF INTERNAL MARKETING CRITERIA'S EFFECT ON KNOWLEDGE MANAGEMENT IMPLEMENTATION, EMPHASIS ON KNOWLEDGE CREATION (CASE STUDY: IPCO). JOURNAL OF DEVELOPMENT & EVOLUTION MANAGEMENT, [online] 5(15), pp.39-48. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=409091.



 
 
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