Paper Information

Journal:   JOURNAL OF CULTURE-COMMUNICATION STUDIES   SUMMER 2014 , Volume 15 , Number 26 (58); Page(s) 209 To 233.
 
Paper: 

THE RELATIONSHIP BETWEEN MASS MEDIA AND SOCIAL CAPITAL IN TEHRAN METROPOLIS

 
 
Author(s):  VOSSOUGHI MANSOOR, RAHMANI KHALILI EHSAN
 
* 
 
Abstract: 

Social capital comprises a set of relationships, networks, interactions, associations and organizations formed by shared norms and values which warm the human society and facilitate social interaction. Some media experts consider it as a means of spreading “social capital”. Accordingly, the objectives of this paper were: Investigation of the extent and impact of watching television and surfing on the internet on social capital and the dimensions of quality (trust and reciprocal dealing) and network structure (formal/informal, and the size and capacity of the network). The approach of the present paper is relational casual and the survey method was used among 391 residents of Tehran. The social capital variables was measured inspired by Stone's model after localization and the variable of media consumption via the amount of time spent on TV and the internet. Some of the findings of the study based on Pearson’s correlation coefficient indicated that the time spent on watching television or surfing on the internet has a positive and significant relationship with social capital. In casual study by regression test of the two variables, the time spent on surfing on the internet had the greatest impact.

 
Keyword(s): MEDIA, TV, INTERNET, SOCIAL CAPITAL, TEHRAN’S RESIDENTS
 
References: 
  • ندارد
 
  Persian Abstract Yearly Visit 94
 
Latest on Blog
Enter SID Blog