Paper Information

Journal:   HOVIATESHAHR   SPRING 2014 , Volume 8 , Number 17; Page(s) 25 To 34.
 
Paper:  THE MIND ARCHITECTURE, FROM THE “IDEA” TO THE “CONCEPT”
 
Author(s):  PANAHI SIAMAK*, HASHEMPOUR RAHIM, ISLAMI SEYED GHOLAMREZA
 
* FACULTY OF ARCHITECTURE, ISLAMIC AZAD UNIVERSITY, ABHAR BRANCH, IRAN
 
Abstract: 

This study has concentrated on the role of “idea| and |concept| in architecture and state of transforming the concept to architectural spaces and the role of that in manifestation of the meaning. The theoretical framework of essay is designing architecture theory based on text which is related to the way of semiotic, based on layered semiotic (analyzing architecture with syntagm layers: text, context, intertextuality, code, media) and Ervin Panofsky's semiotic analyzing which has three periods: primltive understanding, background literature and hermeneutics. The research methods in this study are analytic and descriptive, combination of qualitative (from case study to theory: inductive) and quantitative (from theory to case study: deductive) research.
There is long distance between the “idea” and the “concept”. The “idea” is the subject of the mind but the “concept” is the conceptualization of the mind, The “idea” is the main goal but the “concept” is the effort to the goal, The “idea” is movement but the "concept" is the vehicle of movement, The “idea” is the mother but the “concept” is the child, The “idea” is the language but the “concept” is the speech, The conclusion is the model which is show the process of designing in text architecture, the idea is the primary mind period of project and its contact strategy but concept is the secondary mind period and is concentrated on realizing the project and should be its tactic. The idea after passing from text, intertextuality, aesthetic, semiology, linguistic, philosophy and psychology, would reach to several concepts, and then these concepts should concentrate on their way of mind through the process of design. The concept has long transforming from intuition, wisdom, knowledge and science in order to make the mold. Then the mold should manifest the final synthesis, complex mold, interior and site event architecture, then another prisons should start, environment, function, climate, structure, facilities, economy and so on, then after freedom of all prisons, at the last part of the design, the super imposition of all palimpsests would occur and final project would create.
Conceptual architecture is formed and created based on text, concept and dream and the characteristic elements of architecture spaces have important role in manifestation of the meaning and spiritual concepts. Architecture via semiotic and semantic way has influenced on characteristic, identity, time and place sense, creation and manifestation of appropriate space for specific locations, passing of historical palimpsest, psycho sense and so on. These kind of transforming from subject to object, from concept to referent and from mental and consciousness world to concrete and physical world have complicated process which is becoming more and more complicated in architecture cause it has eventual dynamic spaces. The architecture with perfect and exact designing of space, using text, prop, light, form, color and other architectural elements would design space in that way which manifest concepts and would have profound effect on presentation of thought. Architects would know semiotic and semantic way of designing on characteristic, identity, time and place sense in their projects.

 
Keyword(s): IDEA, CONCEPT, CONCEPTUAL ARCHITECTURE, SEMIOTIC, PROCESS OF DESIGN
 
References: 
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