Click for new scientific resources and news about Corona[COVID-19]

Paper Information

Journal:   IRANIAN JOURNAL OF FOOD SCIENCE AND TECHNOLOGY   SUMMER 2015 , Volume 12 , Number 47; Page(s) 159 To 170.
 
Paper: 

IDENTIFICATION EFFECTIVE FACTORS ON BRANDING IN IRANIAN FOOD INDUSTRIAL COMPANIES

 
 
Author(s):  SHAHSAVAR F., AALAM TABRIZ A.*
 
* DEPARTMENT OF MANAGEMENT, COLLEGE OF HUMANITIES, BUIN ZAHRA BRANCH, ISLAMIC AZAD UNIVERSITY, BUIN ZAHRA, IRAN
 
Abstract: 

Nowadays, the importance of brand concept is so high that some researchers believe that brand is a perfect product and argue the most of the time customers instead of buying a product buy the brand.
Therefore recognizing the factors influencing brand choice and investigating the specific features of brand is of importance and requires various studies. the present study aimed at investigating into factors that affect brand choice in food industrial companies. the methodology of this study was applied. research and for data collection. Survey approach was used. The statistical population consisted of buyers in Tehran and statistical sample based on factor analysis were 400 buyers.
Based on statistical analyses, 19 factors that affect brand choice were categorized in 4classified: 4 factors namely the simplicity of brand pronunciation, personality and psychological factor, recognition quality and services and famous. further based on qualitative analyses based on qualitative analysis result revealed that "personality and psychological factor" for responding effects in brand choice to great extent.

 
Keyword(s): BRAND, BRAND CHOICE, EVALUATING OF BRAND, FACTOR ANALYSIS
 
 
References: 
  • ندارد
  •  
 
Click to Cite.
APA: Copy

SHAHSAVAR, F., & AALAM TABRIZ, A. (2015). IDENTIFICATION EFFECTIVE FACTORS ON BRANDING IN IRANIAN FOOD INDUSTRIAL COMPANIES. IRANIAN JOURNAL OF FOOD SCIENCE AND TECHNOLOGY, 12(47), 159-170. https://www.sid.ir/en/journal/ViewPaper.aspx?id=407774



Vancouver: Copy

SHAHSAVAR F., AALAM TABRIZ A.. IDENTIFICATION EFFECTIVE FACTORS ON BRANDING IN IRANIAN FOOD INDUSTRIAL COMPANIES. IRANIAN JOURNAL OF FOOD SCIENCE AND TECHNOLOGY. 2015 [cited 2021May12];12(47):159-170. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=407774



IEEE: Copy

SHAHSAVAR, F., AALAM TABRIZ, A., 2015. IDENTIFICATION EFFECTIVE FACTORS ON BRANDING IN IRANIAN FOOD INDUSTRIAL COMPANIES. IRANIAN JOURNAL OF FOOD SCIENCE AND TECHNOLOGY, [online] 12(47), pp.159-170. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=407774.



 
 
Yearly Visit 50 Persian Abstract
 
Latest on Blog
Enter SID Blog