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Paper Information

Journal:   QUANTITATIVE RESEARCHES IN MANAGEMENT   WINTER 2014 , Volume 4 , Number 4; Page(s) 68 To 83.
 
Paper: 

THE EFFECT OF PROMOTION METHODS TO ATTRACTING SEPAH BANK CUSTOMERS IN ARDABIL

 
 
Author(s):  AMIRI MEYSAM, TAJZADEH NAMIN ABOLFAZL
 
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Abstract: 

Promotion is one of the four main elements of marketing mix elements. The main tool is the advance publicity, including advance sales, personal selling, direct marketing, advertising. These tools provide, in coordination with each other, enabling the company's communication goals. The aim of the present investigation was to study the promotion elements affecting the client attraction in the sepah bank of the city of ardabil. The method of investigation was descriptive surveying and the statistic population included all individuals using the 18 sepah bank branch of the city of ardabil. The estimated sample volume was 196 persons selected by the cluster random method. The measurement tool was a 27-question, researcher-made questionnaire which studied the elements affecting the promotion in five elements of advertising, personal selling, sales promotion, public relations and direct marketing. The durability factor of the questionnaire was 0.797 according to cronbach's alpha. In order to analys the data, the statistics methods of regression were used. The results showed that: from the view point of the individuals being studied, sales promotion had the highest effects in the client attraction for the sepah bank in the city of ardabil.

 
Keyword(s): ADVERTISING, PERSONAL SELLING, SALES PROMOTION, PUBLIC RELATIONS, DIRECT MARKETING
 
 
References: 
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Click to Cite.
APA: Copy

AMIRI, M., & TAJZADEH NAMIN, A. (2014). THE EFFECT OF PROMOTION METHODS TO ATTRACTING SEPAH BANK CUSTOMERS IN ARDABIL. QUANTITATIVE RESEARCHES IN MANAGEMENT, 4(4), 68-83. https://www.sid.ir/en/journal/ViewPaper.aspx?id=407754



Vancouver: Copy

AMIRI MEYSAM, TAJZADEH NAMIN ABOLFAZL. THE EFFECT OF PROMOTION METHODS TO ATTRACTING SEPAH BANK CUSTOMERS IN ARDABIL. QUANTITATIVE RESEARCHES IN MANAGEMENT. 2014 [cited 2021May10];4(4):68-83. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=407754



IEEE: Copy

AMIRI, M., TAJZADEH NAMIN, A., 2014. THE EFFECT OF PROMOTION METHODS TO ATTRACTING SEPAH BANK CUSTOMERS IN ARDABIL. QUANTITATIVE RESEARCHES IN MANAGEMENT, [online] 4(4), pp.68-83. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=407754.



 
 
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