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Paper Information

Journal:   QUANTITATIVE RESEARCHES IN MANAGEMENT   SPRING 2014 , Volume 5 , Number 1; Page(s) 42 To 59.
 
Paper: 

EVALUATION OF CUSTOMER PERCEIVED TOTAL VALUE FROM THE VIEW OF SOCIAL VALUE

 
 
Author(s):  BADIEI HOSSEIN, REZAZADEH ROOHOLLAH
 
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Abstract: 

This Research discusses about Customer Perceived Value in Domain Retail Deals. With reviewing Definitions Considered about Customer Perceived Value and it’s trying to provide new path for success of these firms in the current market Competitive with study, realize and analyze the factor perceived value and also cover the scientific vacuum areca of customer Perceive value in Iran. Literature of research about Consumer behavior and Customer perceive value Shows that the dimensions of Consumer perceived value at Retail form Social value is considered able. In this research Customer Perceived Value in shahrvand Chain stores has been studied The Sample has been selected form four climatic regions of Tehran and 110 questionnaires have been distributed in each of them. the method of Sampling in this research is a Combination of probabilistic and non- probability methods Allocated a certain number to each region, selection the number of sample in particular days and Selection of shahrvand stores in Purposeful and Non-random way and also selection of people in time of sampling has been also conducted by random. In the present study For classification of responses Questionnaire regulation and Converting them to the Variable of research and extraction and presentation of central tendency and dispersal from descriptive resolution and analyze, is used test and analyze assuming Through the model of structural equation Including Confirmatory Factor Analysis, Regression Analysis, Path Analysis, One-sample t test. Results of study are explanatory of direct relationship and meaning full associated with the impact of social values the perceived value of the customer.

 
Keyword(s): MARKETING, CONSUMER BEHAVIOR, PERCEIVED VALUE, SOCIAL VALUE
 
 
References: 
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Click to Cite.
APA: Copy

BADIEI, H., & REZAZADEH, R. (2014). EVALUATION OF CUSTOMER PERCEIVED TOTAL VALUE FROM THE VIEW OF SOCIAL VALUE. QUANTITATIVE RESEARCHES IN MANAGEMENT, 5(1), 42-59. https://www.sid.ir/en/journal/ViewPaper.aspx?id=407574



Vancouver: Copy

BADIEI HOSSEIN, REZAZADEH ROOHOLLAH. EVALUATION OF CUSTOMER PERCEIVED TOTAL VALUE FROM THE VIEW OF SOCIAL VALUE. QUANTITATIVE RESEARCHES IN MANAGEMENT. 2014 [cited 2021May10];5(1):42-59. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=407574



IEEE: Copy

BADIEI, H., REZAZADEH, R., 2014. EVALUATION OF CUSTOMER PERCEIVED TOTAL VALUE FROM THE VIEW OF SOCIAL VALUE. QUANTITATIVE RESEARCHES IN MANAGEMENT, [online] 5(1), pp.42-59. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=407574.



 
 
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