Click for new scientific resources and news about Corona[COVID-19]

Paper Information

Journal:   SCIENTIA IRANICA   2014 , Volume 21 , Number 3 (TRANSACTIONS E: INDUSTRIAL ENGINEERING); Page(s) 1051 To 1060.
 
Paper: 

USING GROUP METHOD OF DATA HANDLING TO MODEL CUSTOMER CHOICE BEHAVIOR

 
 
Author(s):  ZHU B.*, HE C.H., NIU Y.
 
* BUSINESS SCHOOL, SICHUAN UNIVERSITY, NO.24 SOUTH SECTION YIHUAN ROAD, CHENGDU 610065, CHINA
 
Abstract: 

Choice modelling is valuable for understanding and predicting customer behaviour. This study introduces the Group Method of Data Handling (GMDH) into choice modelling and applies this new technique to model consumer choice in the longdistance communication market. When we compare the GMDH with the Arti cial Neural Network (ANN) and logit models, the results show that the new model provides better predictions of customer choice than the ANN and logit models. In addition, the new model can identify the important explanatory variables that aect customer choice, and reveal how the variables aect this choice, which cannot be directly accomplished using the ANN model. This advantage will help rms to better analyse the behaviour of their customers and, thereby, develop suitable marketing strategies.

 
Keyword(s): CHOICE MODELLING, GROUP METHOD OF DATA HANDLING (GMDH), ARTI CIAL NEURAL NETWORK (ANN), LONG-DISTANCE COMMUNICATION MODE
 
 
References: 
  • ندارد
  •  
 
Click to Cite.
APA: Copy

ZHU, B., & HE, C., & NIU, Y. (2014). USING GROUP METHOD OF DATA HANDLING TO MODEL CUSTOMER CHOICE BEHAVIOR. SCIENTIA IRANICA, 21(3 (TRANSACTIONS E: INDUSTRIAL ENGINEERING)), 1051-1060. https://www.sid.ir/en/journal/ViewPaper.aspx?id=406373



Vancouver: Copy

ZHU B., HE C.H., NIU Y.. USING GROUP METHOD OF DATA HANDLING TO MODEL CUSTOMER CHOICE BEHAVIOR. SCIENTIA IRANICA. 2014 [cited 2021May07];21(3 (TRANSACTIONS E: INDUSTRIAL ENGINEERING)):1051-1060. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=406373



IEEE: Copy

ZHU, B., HE, C., NIU, Y., 2014. USING GROUP METHOD OF DATA HANDLING TO MODEL CUSTOMER CHOICE BEHAVIOR. SCIENTIA IRANICA, [online] 21(3 (TRANSACTIONS E: INDUSTRIAL ENGINEERING)), pp.1051-1060. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=406373.



 
  pdf-File
Yearly Visit 41
 
Latest on Blog
Enter SID Blog