Paper Information

Journal:   SOCIAL RESEARCH   WINTER 2013 , Volume 5 , Number 17; Page(s) 141 To 160.
 
Paper:  A SURVEY ON THE EFFECT OF THE PRESS ON THE SOCIAL CAPITAL OF THE YOUTH IN TEHRAN OF 2011 (BY EMPHASIS ON SOCIAL TRUST)
 
Author(s):  AKHTAR MOHAGHEGHI MEHDI, KAMRAN FEREYDOUN, KAFFASHI MAJID
 
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Abstract: 

This study is aimed at finding a correlation between the extent of using the press (reading of press) and the type of the press with the social trust. For this purpose the effect of the press on the social trust is examined in three levels: A) trust on family, B) trust on friends and acquaintances and C) trust on organizations by the youth in Tehran.
The research method is survey and tools of collecting data is questionnaire and the sample population of the study is 390 young individuals from 3 different districts of Tehran which have been selected on cluster sampling and using random method.
The SPSS software has been employed for the descriptive and inferential statistic questions and the result of the study shows positive relationship between the extent of time spent on using the press and the extent of the social trust in the family, friends and organizational levels.
This means that by increasing the time spent on reading the press, the level of the social trust will also increase. On the other hand there is also a positive relationship between the different content of the press and the extent of the trust in family, friends and organizational levels but between the trust on different topics of the press (social, political, cultural and economic) and the social trust there was no relationship in the organizational level.
In short, it can be concluded that the press can play a major role in promoting or diminishing the social trust and consequently the social capital in the society.

 
Keyword(s): SOCIAL CAPITAL, SOCIAL TRUST, YOUTH, TEHRAN
 
References: 
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