The effects of heat and mass transfer on two-dimensional magnetohydro-dynamic (MHD) flow of Maxwell fluid over a stretching surface are discussed. The stretching surface satisfies the convective boundary conditions. In addition, the analysis has been carried out in the presence of Joule heating, thermal radiation and thermophoresis. Governing partial differential equations are first reduced into ordinary differential equations and then computed for series solutions. Numerical values of local Nusselt and Sherwood numbers are presented and examined.