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Paper Information

Journal:   THE SCIENTIFIC JOURNAL OF IRANIAN BLOOD TRANSFUSION ORGANIZATION (KHOON)   FALL 2014 , Volume 11 , Number 3; Page(s) 239 To 246.
 
Paper: 

EVALUATING AND COMPARING BEHAVIORAL INTENTION TOWARDS BLOOD DONATION IN LADIES THROUGH REASONED ACTION AND PLANNED BEHAVIOR THEORIES

 
 
Author(s):  AZIZI SH., AHMADI A.*
 
* SCIENCE AND RESEARCH BRANCH OF ISLAMIC AZAD UNIVERSITY POSTAL CODE: 1478794854 , TEHRAN, IRAN
 
Abstract: 

Background and Objectives: Recognizing people’s attitudes has a pivotal role in the process of their attraction to voluntary blood donation. This study compares the effectiveness of three-fold Theory of Planned Behavior and two-fold Theory of Rational Action beliefs on voluntary blood donation among Tehran women
Materials and Methods: The present research was descriptive-correlative. A group of 425 Tehran women was selected by stratified sampling method. The data were collected using a questionnaire based on TRA and TPB, and t-test and Chi-square statistical indexes were applied for the analysis and model fitness using LISREL software.
Results: Findings expressed an equal ability in both patterns to predict blood donation behavior. The significance index was obtained to be 0.34 (t=5.83) for TRA, and 0.30 (t=4.96) for TPB in the relationship between behavioral attitude and intention, respectively. This index was obtained to be 0.55 (t=9.69) for TRA and 0.51 (t=8.63) for the other pattern in the relationship between normative beliefs and intention. It was also obtained to be 0.14 (t=2.42) in the relationship between perceived behavioral control and intention. The impact of normative ethics was greater than the impact of people's behavioral attitudes on their intention.
Conclusions: Behavioral and normative ethics were effective on people intention towards blood donation, and the utility of normative beliefs is more than the other type in this respect. Thus, the reinforcement of this belief through the mass media can be an appropriate technique to create a social value called "Blood Donation".

 
Keyword(s): BLOOD DONATION, ACTION, NORMATIVE ETHICS, BEHAVIOR CONTROL, INTENTION
 
 
References: 
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Click to Cite.
APA: Copy

AZIZI, S., & AHMADI, A. (2014). EVALUATING AND COMPARING BEHAVIORAL INTENTION TOWARDS BLOOD DONATION IN LADIES THROUGH REASONED ACTION AND PLANNED BEHAVIOR THEORIES. THE SCIENTIFIC JOURNAL OF IRANIAN BLOOD TRANSFUSION ORGANIZATION (KHOON), 11(3), 239-246. https://www.sid.ir/en/journal/ViewPaper.aspx?id=403027



Vancouver: Copy

AZIZI SH., AHMADI A.. EVALUATING AND COMPARING BEHAVIORAL INTENTION TOWARDS BLOOD DONATION IN LADIES THROUGH REASONED ACTION AND PLANNED BEHAVIOR THEORIES. THE SCIENTIFIC JOURNAL OF IRANIAN BLOOD TRANSFUSION ORGANIZATION (KHOON). 2014 [cited 2021May12];11(3):239-246. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=403027



IEEE: Copy

AZIZI, S., AHMADI, A., 2014. EVALUATING AND COMPARING BEHAVIORAL INTENTION TOWARDS BLOOD DONATION IN LADIES THROUGH REASONED ACTION AND PLANNED BEHAVIOR THEORIES. THE SCIENTIFIC JOURNAL OF IRANIAN BLOOD TRANSFUSION ORGANIZATION (KHOON), [online] 11(3), pp.239-246. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=403027.



 
 
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