Paper Information

Journal:   NAGHSH MAYEH   SEPTEMBER 2013 , Volume 5 , Number 15; Page(s) 79 To 90.
 
Paper: 

ADVERTISING FLAGS AS A SECTION OF ENVIRONMENTAL GRAPHIC DESIGNE AND ITS VISUAL ELEMENTS FUNCTION

 
 
Author(s):  SALAVATI MARJAN*
 
* ISLAMIC AZAD UNIVERSITY, SHAHR-E-REY BRANCH
 
Abstract: 

Advertising flags have an important role as a subdivision of environmental graphic in the city. This graphical media uses in different ways such as advertising, introducing, informative or decorative. Graphic designers in addition to design environmental graphic items like billboards, sign shops, different kind of pictograms, and at the same time advertising flags create a new informative and advertisement system which resolved the population needs. It is obvious with the increasing development of telecommunication and technology in modern world, there is a necessity to have this item along with the other environmental graphic items. These graphical elements have special characteristics like the other ones, and in their design different elements and qualities should be considered; for example frame, composition, color, etc. It should be noted that some of the most important of these elements and visual qualities have some roles in the design of advertising flags which with considering those we could improve the beautification of the city.
According to the importance of these advertising flags in environmental graphics; unfortunately, there is no comprehensive research about it and in such circumstances, a comprehensive definition of the functional role and ultimately achieve to a specific model seems necessary.
Therefore this paper first discusses the definition of advertising flag and its variants and its role as a subcategory of environmental graphic studied and finally, the visual elements of this environmental graphic item are analyzed. Research method in this paper was historical and data collection was based on documental-library data.

 
Keyword(s): ADVERTISING FLAGS, ENVIRONMENTAL GRAPHIC DESIGNE, VISUAL ELEMENTS, INFORMATION, ADVERTISEMENT, DECORATION
 
References: 
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