Paper Information

Journal:   NAGHSH MAYEH   MARCH 2013 , Volume 5 , Number 14; Page(s) 51 To 64.
 
Paper: 

THE STUDY ON THE ROLE OF ILLUSTRATION IN CHILDREN’S TOYS PACKAGING

 
 
Author(s):  AZARBOUYEH DINAKY GHOLAMREZA, GHAZIZADEH KHASHAYAR
 
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Abstract: 

This research is aimed at studying features and visual qualities of illustration in children toys packaging. This research is trying to find answers for toy packaging processes from design to production, what should be considered by an illustrator and also collecting information for interested people and students in arrival to the labor market and recognizing the existing challenges. This research method was fundamental and theoretical and the most important research question was that, what is the first impression of illustration on the packaging surfaces containing children toys? And what is the most important features of illustration on the children toys packaging surfaces? The most important obtained results were that although the quick attraction of the children is the most effective factor in illustration, it cannot be the first effect on children toys packaging surfaces. Features such as color, attractive design and revealing the inside containing of the packaging are the most important features of illustration in this packaging. Now we can say that illustration as visual part of the toy packaging has the most important role in introducing the capabilities, function and the attractively of a production. Illustration especially for children who have a closer relationship with fiction world is more attractive than other visual elements and also despite of the visual attraction such as color coordination, adaptation of plan with packaging and etc, photography is an art that sometimes used as complementary in illustration of this kind of production.

 
Keyword(s): ILLUSTRATION, PACKAGING, TOY, GAME, CHILDREN
 
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