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Paper Information

Journal:   INTERNATIONAL JOURNAL OF ENGINEERING SCIENCE (ENGLISH)   Fall 2003 , Volume 14 , Number 4; Page(s) 13 To 22.
 
Paper: 

OPTIMAL MARKETING PLANNING USING GEOMETRIC PROGRAMMING

 
 
Author(s):  SAJADI S.J., BABAKHANI M., MOINI A.R.
 
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Abstract: 
This paper presents an integrated production and marketing planning model. The model aims at maximizing production and minimizing the cost of production and marketing expenditure. The resulted model which is highly nonlinear and non-convex is solved by Geometric Programming (GP) in order to provide the closed form solution. The solution of the proposed model is analyzed in different cases in order to study the behavior of the marketing planning. A Numerical example is used to demonstrate the implementation of the closed form solution.
 
Keyword(s): GEOMETRIC PROGRAMMING, PRODUCTION AND MARKETING, MANAGEMENT, MARKETING PLANNING.
 
References: 
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