Paper Information

Journal:   SOFT POWER STUDIES   FALL 2011 , Volume 1 , Number 3; Page(s) 77 To 104.
 
Paper: 

EVOLUTION OF SOFT POWER NATURE IN POSTMODERN ERA

 
 
Author(s):  FADAVI BANDEGHARAIE AHMAD, GERAMIAN SAIDEHSADAT
 
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Abstract: 

Information revolution resulted in basic mutation in power phenomenon. In countries domestic scene, by increasingly expanding of democracy waves, we are witness of becoming deficient of repression tools behalf of governments and their undertaking in economic-technologic domains. In international scene, rehearsal of international boycotts and efficiency of foreign loans and assistance in conduncting countries foreign policy, has critical role. In addition, information revolution has changed power tools and resources. So that in national and international scene, countries which have advanced information technology, also will have more power. Current age changes especially in power phenomenon area were emphasized by various scientifics like Francis Fukuyama, Samuel Huntington and Alvin Toffler. The aim of this article is answering to this question that how could explain the process of power changes in passing modern period to postmodern? Based on these research findings, transition of hard power to soft power, through new power relying on wisdom principle is possible. However, It cannot definitely mention to this transition as a promise to totalitarianism end and obtain of the best.

 
Keyword(s): INDUSTRIAL REVOLUTION, POSTMODERNISM, POST, INDUSTRIAL, THE THIRD WAVE, POWER, SOFT POWER
 
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