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Paper Information

Journal:   BEHBOOD MODIRIAT   WINTER 2012 , Volume 5 , Number 3 (14); Page(s) 81 To 100.
 
Paper: 

EVALUATION & IMPROVEMENT OF COMPETITIVE INTELLIGENCE IN AUTOMOTIVE INDUSTRIES USING QFD MODEL

 
 
Author(s):  MOSHABAKI ASGHAR, REZVANIAN ZADEH MOHAMMAD REZA, KHORAMGAH SAMANEH SADAT
 
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Abstract: 

Competition is not a force to be taken lightly in the business world. In fact, companies face competition every day. The need for information about this force has been named “competitive information, ” “corporate intelligence, ” “corporate information” and “business intelligence.” Recently, most business people refer to this gathering of information as “competitive intelligence”. The purpose of CI includes enhancing a firm’s competitiveness while eroding the competitive advantage of its rivals. CI seeks information about the competition while protecting the firm’s proprietary information from outsiders. This study aims to appear the situation of CI factors in auto industries of Iran and improve these indicators using quality function deployment model. We found that there are seven dimension of CI in auto industries and it can improved using 10 key elements as out put of QFD model. In addition a competitive matrix was developed in this case.

 
Keyword(s): COMPETITIVE INTELLIGENCE, AUTOMOTIVE INDUSTRY, QUALITY FUNCTION DEPLOYMENT
 
 
References: 
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Citations: 
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APA: Copy

MOSHABAKI, A., & REZVANIAN ZADEH, M., & KHORAMGAH, S. (2012). EVALUATION & IMPROVEMENT OF COMPETITIVE INTELLIGENCE IN AUTOMOTIVE INDUSTRIES USING QFD MODEL. BEHBOOD MODIRIAT, 5(3 (14)), 81-100. https://www.sid.ir/en/journal/ViewPaper.aspx?id=276530



Vancouver: Copy

MOSHABAKI ASGHAR, REZVANIAN ZADEH MOHAMMAD REZA, KHORAMGAH SAMANEH SADAT. EVALUATION & IMPROVEMENT OF COMPETITIVE INTELLIGENCE IN AUTOMOTIVE INDUSTRIES USING QFD MODEL. BEHBOOD MODIRIAT. 2012 [cited 2021July24];5(3 (14)):81-100. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=276530



IEEE: Copy

MOSHABAKI, A., REZVANIAN ZADEH, M., KHORAMGAH, S., 2012. EVALUATION & IMPROVEMENT OF COMPETITIVE INTELLIGENCE IN AUTOMOTIVE INDUSTRIES USING QFD MODEL. BEHBOOD MODIRIAT, [online] 5(3 (14)), pp.81-100. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=276530.



 
 
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