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Paper Information

Journal:   BEHBOOD MODIRIAT   WINTER 2012 , Volume 5 , Number 3 (14); Page(s) 43 To 64.
 
Paper: 

DEVELOPING A MODEL FOR BUSINESS INTELLIGENCE IMPROVEMENT IN E-INSURANCE INDUSTRY MARKETING A CASE STUDY IN NOVIN INSURANCE BRANCHES OF TEHRAN

 
 
Author(s):  SAZVAR AZAM, HOSSEINI MIEZA HASSAN, FARAHMAND MOJGAN
 
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Abstract: 

Successful marketing and setting of electronic insurance industry, is an intersectional activity that need lots of infrastructures and IT instruments such as business intelligence. This study aims to develop a combined model to improve BI level in e-insurance industry and to appear the main critical factors of business intelligence in Novin insurance Co. Statistical population of this study were top managers and staff of 35 branches of Novin insurance company in Tehran. The research was conducted using a questionnaire comprised of 20 items in 4 dimensions (IT, Staff, Knowledge, Culture and Innovation).
Mann-Whitney Test results show a significant gap between perception and expectation in our sample. In the next step, we categorized our indicators in three Kano’s groups and found 5 indicators in (Must be) group with a priority in improvement. Using comprehensive interviews, we illustrate 10 Key Process operations but unfortunately, Novin Co has a better situation compared with competitors only in 4 KPO. Our results suggest new strategies toward a better competitive situation and core competencies.

 
Keyword(s): BUSINESS INTELLIGENCE, ELECTRONIC INSURANCE, QUALITY FUNCTION DEPLOYMENT, KANO MODEL
 
 
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Citations: 
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APA: Copy

SAZVAR, A., & HOSSEINI, M., & FARAHMAND, M. (2012). DEVELOPING A MODEL FOR BUSINESS INTELLIGENCE IMPROVEMENT IN E-INSURANCE INDUSTRY MARKETING A CASE STUDY IN NOVIN INSURANCE BRANCHES OF TEHRAN. BEHBOOD MODIRIAT, 5(3 (14)), 43-64. https://www.sid.ir/en/journal/ViewPaper.aspx?id=276527



Vancouver: Copy

SAZVAR AZAM, HOSSEINI MIEZA HASSAN, FARAHMAND MOJGAN. DEVELOPING A MODEL FOR BUSINESS INTELLIGENCE IMPROVEMENT IN E-INSURANCE INDUSTRY MARKETING A CASE STUDY IN NOVIN INSURANCE BRANCHES OF TEHRAN. BEHBOOD MODIRIAT. 2012 [cited 2021July29];5(3 (14)):43-64. Available from: https://www.sid.ir/en/journal/ViewPaper.aspx?id=276527



IEEE: Copy

SAZVAR, A., HOSSEINI, M., FARAHMAND, M., 2012. DEVELOPING A MODEL FOR BUSINESS INTELLIGENCE IMPROVEMENT IN E-INSURANCE INDUSTRY MARKETING A CASE STUDY IN NOVIN INSURANCE BRANCHES OF TEHRAN. BEHBOOD MODIRIAT, [online] 5(3 (14)), pp.43-64. Available: https://www.sid.ir/en/journal/ViewPaper.aspx?id=276527.



 
 
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