Paper Information

Journal:   AGRICULTURAL ECONOMICS: IRANIAN JOURNAL OF AGRICULTURAL ECONOMICS (ECONOMICS AND AGRICULTURE JOURNAL)   2011 , Volume 5 , Number 1; Page(s) 123 To 142.
 
Paper:  CODIFICATION OF ADVERTISEMENT STRATEGIES IN COHERENCE WITH THE EXPORT OF PISTACHIO IN KERMAN PROVINCE BY SWOT MODEL
 
Author(s):  SADEGHI T., TALEB BEYDOKHTI A., SEDAGHAT R.
 
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Abstract: 

The main objectives of this study is determining the most important advertisement strengths, weaknesses, opportunities and threats of Kerman pistachio export and proposing appropriate strategies. At first, according to the evaluations done on interior and exterior environment of exporting pistachio advertisement of Kerman province, a list of strong and weak points, opportunities and threats was observed. After doing a survey by means of questionnaire from authorities (pistachio exporters of Kerman province), the t-test was applied to confirm or deny strong and weak points, opportunities and threats. Then, priorities were clarified by weighing each of the confirmed above mentioned factors through Likret spectrum and estimating the total weights, average weights and finally approximate weight. Eventually appropriate strategies were submitted to eliminate or to lessen the weak points, threats and improve and strengthen the strong points and available advertisement opportunities in accordance with Kerman province pistachio export, using SWOT analytical method.

 
Keyword(s): STRENGTHS, WEAKNESSES, OPPORTUNITIES, THREATS, PISTACHIO
 
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