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Paper Information

Journal:   MANAGEMENT RESEARCH IN IRAN (MODARES HUMAN SCIENCES)   SUMMER 2012 , Volume 16 , Number 2 (75); Page(s) 19 To 33.
 
Paper: 

THE STUDY OF THE RELATIONSHIP BETWEEN WORK ETHICS AND CUSTOMER-ORIENTATION

 
 
Author(s):  EBRAHIMINEJAD MEHDI, SHOUL ABBAS*
 
* FACULTY OF MANAGEMENT, SHAHID BAHONAR UNIVERSITY, KERMAN, IRAN
 
Abstract: 

Today work ethics and customer-orientation are very important and many scientific discussions are given about them. Though the use of the word "customer-orientation" goes back to some recent decades, which has been changed to competitive advantage for companies, however there are few articles, which primarily study the relationship between work ethics and customer-orientation. This article first describes the literature of the work ethics and customer-orientation and also some examples of the work ethics. Then it surveys their relationship with customer-orientation. The expected population is 160. By using affirmatives factor analysis, the work ethics from the point view of Miller and also customer-orientation indexes from the point view of Sahney were confirmed. Then the relationship between the work ethics and customer-orientation with the use of Spearmen coefficient is measured. The results of the research showed that, in Almas Kavir Tile Company of Rafsangan, the level of work ethics is higher than %50, customer-orientation is higher than %50 and there is a significant relationship between work ethics and custom-orientation.

 
Keyword(s): WORK ETHICS, CUSTOMER-ORIENTATION, ETHICAL DECISION MAKING, ETHICAL BEHAVIOR
 
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